The Health Content & Social Media Specialist (0.6FTE) plays a key role in the planning, creation, and execution of educational content and social media campaigns for a portfolio of health and wellness brands. This role is responsible for managing day-to-day social media activity, developing health-focused content, coordinating user generated content collaborations, and supporting media, communications and product development initiatives. The ideal candidate combines strong digital content skills with a background in health sciences, ideally in physiotherapy, exercise physiology or personal training to ensure communications are engaging, insightful, evidence-based, consumer-friendly, and aligned with customer needs and brand goals.

Key Responsibilities:

1. Content Development & Execution

Plan, write, and produce engaging content across websites, social media platforms, blogs, and eDMs.

Identify and translate health-related or clinical information into accessible, educational content for consumers.

Align content with product messaging, campaigns and marketing strategies.

Collaborate with the eCommerce Specialist to plan and deliver eDMs and blog content.

Write content to ensure accuracy, readability and brand engagement.

Repurpose content across formats to maximise reach and engagement.

2. Social Media Strategy & Management

Develop and manage social media calendars across all brands.

Create, schedule, and publish posts across Instagram, Facebook and other relevant platforms.

Grow social media follower base, foster engagement and respond to audience comments and queries.

Stay on top of trends and suggest new content formats or ideas to improve engagement.

3. User Generated Content & Brand Collaborations

Research and identify potential collaborators and brand ambassadors who align with brand values and target audiences.

Manage outreach, briefing, approvals, and coordination of content.

Foster long-term influencer and affiliate relationships.

4. Performance Monitoring & Reporting

Use analytics tools to assess engagement and performance of content and social media campaigns.

Prepare monthly reports with insights and actionable recommendations.

Monitor competitor activity and platform updates to inform content and social strategies.

5. Product Development

Collaborate with the Product Manager to identify and review new and existing product development

Provide health sciences insight into patient needs, product requirements and product development.

6. Media Communications & PR Support

Assist in identifying PR opportunities to amplify brand presence.

Draft and help distribute media releases, product updates, and brand stories.

Support media list management, tracking coverage, and coordinating PR assets (press kits, imagery, etc.).

Qualifications & Skills:

Bachelor's degree in Health Sciences (preferred), Marketing, Communications or a related field

Background/interest in health sciences

3+ years of experience in content creation, social media, influencer management, or digital communications; or health background with less experience

Excellent writing skills with a strong understanding of tone, clarity, and platform-appropriate messaging

AI, graphic design and content editing skills (e.g. ChatGPT, Canva, Adobe Creative Suite)

Strong project coordination skills, attention to detail, and a proactive attitude