We’re T2, a tea brand known for its delicious tea made with premium, sustainable ingredients. Every day, we love to excite our customers by inviting them into our world of tea, online and in our retail stores across Australia, New Zealand and Singapore.

Like our teas, our people are unique and diverse. We believe every team member brings different experience and skills to each role which is invaluable to T2. In return we provide training, incentives and encourage an inclusive culture through our policies and initiatives.

Today, we’re part of LIPTON Teas and Infusions, the world’s largest tea business. For our team, this connection opens opportunities to build global relationships, expand your career globally and participate in global programs and industry-leading initiatives.

We’re also proudly B Corp Certified, get to know more about us at: https://www.t2tea.com

About the role

We have an exciting opportunity to join our Marketing team in the role of Social Media Specialist reporting to the Media Manager.

The Social Media Specialist is responsible for planning, creating and publishing content across T2’s digital and social platforms to build brand awareness, drive brand relevance and grow communities. This role provides strategic assistance to the media manager and marketing director, playing a key role in shaping brand voice and ensuring for consistent and effective messaging across owned, earned and paid channels.

Key responsibilities

Support the development and lead the implementation of social media strategies across Instagram, Facebook, TikTok, Pinterest, YouTube, LinkedIn, Little Red Book, Spotify and emerging platforms in Australia, New Zealand, Singapore, and other growth markets.

Execute strategies that leverage a multi-channel approach (owned/earned/paid) across brand, campaign and promotional marketing moments.

Create compelling, brand aligned content that supports marketing objectives and follows established creative processes.

Collaborate with internal and external teams to create compelling content, align on creative direction and manage end-to-end content production and delivery.

Work closely with cross-functional stakeholders (e.g. paid media, eCommerce, retail, wholesale, partnerships) to ensure alignment on key business objectives across social and digital platforms.

Develop and manage the global influencer strategy and its execution.

Manage content calendars and oversee the scheduling and publishing of content across platforms.

Monitor brand mentions and public perception of T2 across social media channels.

Manage community engagement by responding to comments, messages and escalating issues where necessary.

Analyse content performance, track KPIs, and provide reporting with actionable insights.

Stay informed on social media trends, platform updates, and content innovation opportunities.

Support paid media campaigns by assisting in campaign delivery and optimisation.

Foster a positive and high-performance culture grounded in respect, integrity and accountability.

Life at T2

Enjoy a 50% discount to spoil yourself, plus endless cups of tea.

Get recognition and rewards. T2 celebrates our teams contributions through our Moment Makers program, featuring exciting prizes.

Volunteer leave day per year with a purpose aligned organisation.

Workplace policies with impact: Menopause policy, Gender equity policy, Equitable remuneration policy and Flexible working arrangement options, including hybrid work.

Employee Assistance Program (EAP).

T2 Culture Club ensures we celebrate every occasion in the calendar – bringing fun and excitement to life at T2.

Head office located in lively Collingwood, close-by to delicious cafes and public transport (both train and tram).

About the application process

Don’t feel like you meet every single requirement? Still apply! We’d love to receive your application if most of your experience matches and you think you’ll thrive in this role.

All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

T2 commit to respond to every applicant.

No agencies please – we have this one brewing in-house.

Sounds like your cup of tea? Apply now!