Welcome to Palm Cove

Palm Cove is a premium Australian fashion house, established in 2022 from a simple fashion collection that evolved into a destination brand with customers allover Australia and New Zealand.

Position Overview

The eCommerce Specialist supports the execution of online sales strategies, coordinates product listings, and enhances customer experience at every stage of the Palm Cove eCommerce operation.

Key Responsibilities

Implement Online Strategies: Execution of online sales and promotion strategies to drive traffic and conversion online.

Channel Portfolio Optimization: Optimize traffic-driving investments across DTC channel, marketplaces

Coordinates Product Listings: Coordinates product information, including descriptions, prices, and images, are accurate and appealing on Shopify

Customer Support: Address customer inquiries in collaboration with the customer service team to resolve issues, providing timely resolution and communication to ensure a positive shopping experience.

Website Maintenance: Monitor and update website content, troubleshoot issues, and ensure a user-friendly design.

Web Performance Analysis: Monitor and report on performance. Generate traffic reports and conversion analysis. Ability to analyze data and derive actionable insights to optimize product listings and enhance user experience.

Collaborate: Work closely with SEO, SEM, Marketing, Operations, Customer Service teams, and Influencers

Research Market Trends: Stay informed about emerging eCommerce trends and consumer behaviors to propose strategies for improving online sales.

Oversee new product launches, promotional campaigns, content updates, and inventory coordination across the DTC site to directly drive sales conversion and revenue growth

Design membership programs, loyalty point systems, and stock-up incentives to increase user engagement and repeat purchase rates

Refine automated marketing flows and onsite CRM mechanisms for segmented and personalized reactivation

Build full-funnel EDM flows covering key scenarios like welcome, win-back, cart abandonment, and reorder prompts

Lead push content strategy and messaging to maintain brand tone and visual consistency across all touchpoints

Continuously improve retention strategies based on engagement metrics and customer lifecycle insights, increasing long-term member value

The successful candidate will possess:

2+ years in ecommerce, preferably in a similar vertical

Experience with Shopify, Klaviyo, Google Analytics or similar platforms desirable

Strong analytical skills and ability to interpret data to drive informed decisions

Excellent communication, attention to detail, and people skills

Ability to thrive in a fast-paced, deadline-driven environment