Marketing Specialist
Pro Plaster Products
Posted 1 day ago
This is a great opportunity for a Marketing professional to gain and hone their skills across a range of sales channels (B2B & B2C), activities (from print to digital, content, paid advertising), telling the success story of a resilient Aussie-made brand manufacturing in the sunshine state where Marketing is at the heart of who we are.
Support the management team to create a unified aesthetic and tone to our brand.
Own and grow our marketing assets, from products to influencers, partners and customer advocates
Manage the social and marketing content calendar for our Aussie made compounds and exclusive brands
Collaborate with the business development team to build a marketing event calendar for each state.
Ensure our brand is represented across key events
Provide event management support to our BDM team.
Manage our Brand Ambassador program ensuring regular and new content across our social media platforms
Build marketing intelligence to optimise our paid advertising and strengthen our organic growth around keywords, SEO and competitive analysis
Understand social media tagging to elevate content to interested viewers.
Know how to match our competitors in social media algorithms to deliver stories and drive traffic to online advertising.
Leverage this intelligence in our direct marketing campaigns.
Leverage our exclusive brands and optimise marketing initiatives with our supplier partners
Collaborate with our Product, BDM and e-commerce teams to create marketing campaigns to showcase our top selling products.
Sales collateral to be syndicated across all channels, online and in store with our primary distributors
Leverage our trade store intelligence to know our customers
Ensure our trade stores are the flagship for our brand
Capture customer testimonials to build Pro Plaster brand awareness
Manage our digital communication through effective copy writing ability. Understand and build our customer segmentations and align content with target audiences
Build skills in our EDM tool - Klaviyo
Utilise our extensive digital asset library, both video and static content, to create effective marketing campaigns. Collaborate with the e-commerce team to showcase content online.
Build skills to create overlays to existing content for targeted campaigns
Build skills to create video content as needed by the business
About Pro Plaster Products
This company does not have any further information provided at this time. We encourage you to research the company by searching for them to learn more about the company or role in question before applying.
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