About Provider Plus

Provider Plus is Australia’s leading NDIS consultancy, supporting providers with registration, compliance, audit preparation and ongoing growth. Our mission is to simplify the NDIS so providers can focus on delivering quality care. We’re a high-performance team that values initiative, collaboration and real-world results.

Shape the journey from first click to booked call

We’re looking for a Funnel Builder & Conversion Specialist to design and optimise high-converting funnels across all inbound channels including paid, organic, webinars and social. In this role, you’ll own the entire pre-sales journey, making sure every lead has a seamless, persuasive path from first click to booked call. That includes mapping flows, building landing pages, creating automations, refining booking forms and crafting nurture sequences that convert.

You’ll work closely with the marketing and sales teams to maximise conversion rates, improve lead quality and unlock new revenue opportunities. You should be confident designing offers that cut through and know how to pair them with funnel structures that turn attention into action.

Key responsibilities:

Funnel architecture and flow design

Map user journeys from first click, lead magnet or webinar through to booked call and post-submission engagement

Build and maintain landing pages, opt-in forms, lead magnets and thank-you pages using tools like ClickFunnels, Webflow or HubSpot

Design and optimise booking flows, qualification forms and handover logic to sales and onboarding

Email marketing and nurture sequences

Write or coordinate email nurture sequences and retargeting flows that build trust and convert leads

Integrate short-form video (e.g. testimonials, founder explainers) into emails and funnel stages to boost engagement

Work with the HubSpot specialist to ensure tracking, attribution and KPI reporting on opens, clicks and conversions

Conversion rate optimisation (CRO)

Run A/B tests on landing pages, CTAs and forms to improve conversion performance

Use heatmaps, session recordings and behavioural analytics to remove friction and improve UX

Recommend and implement funnel tools or automations that match campaign needs

Lead quality, scoring and post-call optimisation

Set up lead scoring, qualification filters and smart routing to improve booked call quality

Analyse CRM data and post-call insights to refine targeting and improve MQL-to-provider conversion

Ensure funnels meet accessibility and communication standards for NDIS-aligned audiences

Collaboration and cross-functional alignment

Align funnel design with the performance marketing and social media teams to match traffic intent

Partner with sales and service delivery to launch upsell, reactivation and retention flows

Champion data-driven decision making and conversion-focused design across the team

You’ll be accountable for

All major campaigns having live, tested funnels with tracked nurture flows and CRM integration

Increasing lead-to-booked call conversion rates month-on-month

Improving MQL quality (fit, show rate, engagement) quarter-on-quarter

Launching at least one upsell, reactivation or retention funnel per quarter

Meeting funnel email performance benchmarks (open and click-through rates)

Delivering weekly conversion reports and actionable insights to the CEO

Continuously improving LTV through better segmentation, automation and funnel design

About you

3+ years’ experience in funnel building, CRO or marketing automation

Comfortable designing nurturing flows, landing pages, opt-in forms and qualification paths using tools like HubSpot, ClickFunnels or Webflow

Strong grasp of buyer psychology and user experience principles

Skilled in audience segmentation and tailoring messaging, offers and flows based on attributes like service type, stage of awareness or business goals, making leads feel seen, understood and motivated to act

Data driven thinker who optimises through testing, not guesswork

Able to manage multiple conversion paths and touchpoints at once

Excellent communicator who can collaborate across marketing, sales and operations

Familiar with HubSpot, lead scoring and the levers that drive MQL-to-provider conversion

Creative and resourceful when it comes to solving funnel friction

Based in Australia with full Australian working rights

Bonus points if you have

Experience working with or for NDIS, health or compliance-aligned organisations

Strong copywriting skills for landing pages and email nurture content

Familiarity with user research tools like Hotjar, Crazy Egg or FullStory

A track record of lifting conversion rates through testing, segmentation or automation

Experience designing monetisation flows such as upsell pages, win-back funnels or referral flows

What’s in it for you?

Competitive part-time, or full-time day rate or salary, depending on experience

Fully remote or Sydney-based hybrid work (your choice), but you must be based in Australia with full Australian working rights

Join a fast-moving, values-led team with big plans for scale

Flexible working hours with strong autonomy and full ownership of your domain

Real impact in a sector that’s growing and genuinely helping people

What’s next?

To apply, please;

Submit your CV and a Cover Letter via SEEK

Follow the link to our short Hireflix video interview form - https://app.hireflix.com/public-application/67d914db05bc72748ac17425 . You’ll be asked to answer a few targeted questions to help us understand your experience, strategic thinking and approach to funnel optimisation.

Due to the high volume of applications we receive, only candidates who complete the Hireflix process will be considered for the interview stage. While we can’t guarantee an interview for every applicant, we won’t be progressing anyone who hasn’t submitted a Hireflix response. Unsolicited phone calls and emails to Provider+ regarding the job role will also not be accepted. Please use the above process to express your interest in the role.

Thank you for your interest in this role and your time in putting together an application.

We wish you every success,

Sincerely

Provider+