Are you a high-performing Sales Manager who lives and breathes coffee and foodservice? Do you have the drive to lead a team, growing a respected, premium brand of iconic products that are loved by baristas and café owners alike? Riverina Fresh is on the lookout for a Sales Manager to lead our Victorian field team and take our product range deeper into the HORECA (Hotels, Restaurants, Cafés) channel!

Riverina Fresh is a proudly independent, 100% Australian-owned Dairy Manufacturer and Food Services Distribution company known for range of award-winning dairy products, including the iconic Riverina Fresh branded milks, creams, and yogurts. We provide our retail, hospitality and café customers across NSW, Victoria and ACT, with exceptional foodservice distribution and an extensive foodservices product range. We are the partner of choice for leading cafés and foodservice operators who care deeply about quality and service. We have strong ties to the communities in which we operate, are passionate about what we do, placing great value on providing a safe, supportive and motivating working environment. With a strong customer-first ethos, direct distribution model, and premium positioning, we’re poised for significant growth and this role will be a key part of it!

As the Sales Manager - Victoria, you’ll be hands-on in leading and growing our Victorian customer base. You’ll drive strategy and execution, mentor your team, and engage directly with key customers and prospects to elevate our footprint in the market.

You’ll also play a crucial role in building and nurturing lasting relationships with champion baristas, café owners, roasters and coffee influencers across the café, restaurant, and hospitality sectors. You’ll be a visible, respected leader in the coffee community - actively supporting events, collaborations, and partnerships that align our brand with industry excellence.

Key responsibilities of the role include:

Execute the Victorian HORECA sales strategy, focused on customer acquisition and revenue growth.

Develop tailored sales plans that highlight our award-winning milk’s performance in coffee and foodservice applications.

Lead from the front—prospect and secure new business, build strong relationships, and close high-value deals.

Inspire and coach your sales team to achieve and exceed targets, fostering a high-performance culture.

Represent Riverina Fresh at industry events, trade shows, coffee festivals, and barista competitions.

Cultivate and champion relationships with industry leaders - from top-tier baristas and café operators, Coffee roasters, key influencers and independent retailers.

Collaborate cross-functionally with operations and supply chain to ensure seamless service.

Deliver sales forecasts, performance reports, and actionable insights.

What we are looking for:

5+ years in foodservice or FMCG sales, with at least 2 years in a team leadership role.

A deep passion for coffee and strong familiarity with café culture and its commercial dynamics.

Proven ability to win new business and scale existing customer accounts.

A genuine interest in the coffee industry and credibility with industry professionals and tastemakers.

Demonstrable experience with the dynamics of owner-operated stores, independent supermarkets, and specialty food retailers to create tailored activations, trade support, and strong in-store execution.

Excellent communication, negotiation, and commercial skills.

Experience using CRM tools (Microsoft Dynamics), sales performance systems, and Ordermentum.

Analytical, proactive, and adaptable ethos in fast-moving environments.

The successful applicant can look forward to being a valued team member, working with an experienced and close-knit team in a busy and dynamic Food Service environment. Your success is reflected in ours and as a Team Member, you will speak honestly, valuing input from others and you will have a high degree of ownership and accountability. Any new Team member of Riverina Fresh will be a role model for the Riverina Fresh values, Safety, Quality, People, Integrity and Impact.

Riverina Fresh offers a competitive salary, commensurate to skills and experience, opportunities for professional growth, and the chance to be part of a company that is making a difference in the foodservice industry.

As part of the recruitment process, you will be required to complete a pre-employment medical, police and reference checks. Please apply and submit your resume, including current contact details. Please send any relevant working visa documents for your application to

Riverina Fresh is an Equal Opportunity Employer who provides an inclusive work environment that and embraces the diverse talent of its people and treats employee safety and wellbeing as a priority.