Digital Account Executive
Ardent communications
Posted 8 days ago
Account Executive Key Duties and Responsibilities:
Client Account Management
o Manage the relationship and be the key point of contact for allocated clients.
o Maintain consistent client meeting and WIPs with key accounts to ensure relationships are developed and further understanding of how agency is delivering against client KPIs.
Audience & Platform Management
o Support the development and management of custom audiences, lookalikes, and exclusions.
o Update keyword lists, interest categories, and demographic targeting based on campaign insights.
o Assist with audience research and segmentation for specific campaigns.
Budget & Timeline Oversight
o Monitor campaign pacing and flag any risks of over/under delivery.
o Track media budgets, planned spend vs. actual, and key deadlines across all platforms.
Optimisation Support
o Assist in A/B testing setup for creative, headlines, ad formats, and audience groups.
o Suggest tactical recommendations to improve CTR, conversion rates, and overall campaign performance.
o Assist in the strategy and implementation of annualised client plans to identify areas of growth, opportunity and increased performance and investment.
o Data analysis, segmentation, insights, and reporting for Programmatic campaigns.
Reporting Relationships:
· Position reports into the Digital Performance Director.
Skills and Experience:
· Strong communications skills and able to build relationships with key clients.
· Minimum 2+ years professional experience in managing digital media campaigns
· Strong understanding of ad-ops, digital marketing, reporting and ad-serving platforms
· Hands-on experience with digital performance platforms
Advanced Excel/Google Sheets, PowerPoint
About Ardent communications
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