Digital Account Executive

Ardent communications
North Sydney, NSW
A$74,000 p/a
Advertising, Arts & Media → Agency Account Management
Full-time
On-site

Posted 8 days ago


Account Executive Key Duties and Responsibilities:

Client Account Management

o Manage the relationship and be the key point of contact for allocated clients.

o Maintain consistent client meeting and WIPs with key accounts to ensure relationships are developed and further understanding of how agency is delivering against client KPIs.

Audience & Platform Management

o Support the development and management of custom audiences, lookalikes, and exclusions.

o Update keyword lists, interest categories, and demographic targeting based on campaign insights.

o Assist with audience research and segmentation for specific campaigns.

Budget & Timeline Oversight

o Monitor campaign pacing and flag any risks of over/under delivery.

o Track media budgets, planned spend vs. actual, and key deadlines across all platforms.

Optimisation Support

o Assist in A/B testing setup for creative, headlines, ad formats, and audience groups.

o Suggest tactical recommendations to improve CTR, conversion rates, and overall campaign performance.

o Assist in the strategy and implementation of annualised client plans to identify areas of growth, opportunity and increased performance and investment.

o Data analysis, segmentation, insights, and reporting for Programmatic campaigns.

Reporting Relationships:

· Position reports into the Digital Performance Director.

Skills and Experience:

· Strong communications skills and able to build relationships with key clients.

· Minimum 2+ years professional experience in managing digital media campaigns

· Strong understanding of ad-ops, digital marketing, reporting and ad-serving platforms

· Hands-on experience with digital performance platforms

Advanced Excel/Google Sheets, PowerPoint


About Ardent communications

North Sydney, NSW, Australia

This company does not have any further information provided at this time. We encourage you to research the company by searching for them to learn more about the company or role in question before applying.

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