Account Executive Key Duties and Responsibilities:

Client Account Management

o Manage the relationship and be the key point of contact for allocated clients.

o Maintain consistent client meeting and WIPs with key accounts to ensure relationships are developed and further understanding of how agency is delivering against client KPIs.

Audience & Platform Management

o Support the development and management of custom audiences, lookalikes, and exclusions.

o Update keyword lists, interest categories, and demographic targeting based on campaign insights.

o Assist with audience research and segmentation for specific campaigns.

Budget & Timeline Oversight

o Monitor campaign pacing and flag any risks of over/under delivery.

o Track media budgets, planned spend vs. actual, and key deadlines across all platforms.

Optimisation Support

o Assist in A/B testing setup for creative, headlines, ad formats, and audience groups.

o Suggest tactical recommendations to improve CTR, conversion rates, and overall campaign performance.

o Assist in the strategy and implementation of annualised client plans to identify areas of growth, opportunity and increased performance and investment.

o Data analysis, segmentation, insights, and reporting for Programmatic campaigns.

Reporting Relationships:

· Position reports into the Digital Performance Director.

Skills and Experience:

· Strong communications skills and able to build relationships with key clients.

· Minimum 2+ years professional experience in managing digital media campaigns

· Strong understanding of ad-ops, digital marketing, reporting and ad-serving platforms

· Hands-on experience with digital performance platforms

Advanced Excel/Google Sheets, PowerPoint