Reporting to the hotel Director of Marketing, the position plays a key role in executing integrated marketing and communication strategies, both locally and digitally, including social media marketing. This dynamic role offers a unique opportunity for a creative individual to influence the marketing outcomes of a distinguished luxury hotel, driving customer engagement, loyalty, and revenue growth. You'll have the chance to develop your skills and knowledge of marketing different products, with a strong focus on driving awareness and incremental revenue to the hotel through owned, earned and paid channels.

Your day to day

• Working with the Director Marketing to Implement integrated marketing plans aligned with the hotel's objectives to drive brand awareness and revenue growth.
• Drive food and beverage marketing initiatives and campaigns including social media content calendars, you will be responsible for local marketing initiatives driving revenue to the outlets.
• Development of content plan and execution of electronic direct mail campaigns.
• Oversee and manage the hotel's online presence included on the brand and hotel websites, third party websites and social media channels, including content audits, copy writing and overall functionality
• Management of photo and video shoots, maintaining the photo library, and its use across all media and third parties
• Create and execute engaging digital campaigns to attract and retain guests, through SEM and paid social media
• Apply best practice through digital and traditional standards within the organisation, including planning, delivery, monitoring, optimisation, analysis and reporting results.
• Keep abreast of competitors, industry trends and other external factors or events in order to identify new opportunities and optimise initiatives
• Ensure all internal and external branded communications are aligned with global IHG Brand Standards

What we need from you

• Bachelor’s or Master’s degree in Marketing or Communication
• Two years experience in Marketing, Communications Management, Content Marketing or a related field
• Exceptional communication skills; ability to interact with customers, employees, media, influencers and third parties that reflects highly on each Hotel, the brand and the company
• Exemplary storytelling skills, copy writing and editing experience for B2B and B2C audiences
• Impeccable eye for detail, being able to proof content that meets editorial standards
• A good understanding of digital and social media and understand the content requirements for these channels
• Ability to take ownership and work across multiple projects with deadlines
• Ability to work on projects and stakeholder relationships remotely
• Ability to approach situations with analysis, clarity and prioritisation
• Ability to perform multiple efforts in a fast paced, complex, high growth environment

Must have full Australian working rights

No Working Holiday Visa as we require more permanency for this role

No Students this is a full time role

What we offer

• Extensive career development opportunities with dedicated onsite trainers and an abundance of professional growth opportunities including multi-hire programs, skills training, and optional courses
• IHG Australia’s myBenefits program including paid birthday leave, wellbeing hub, employee room rates, service recognition celebrations & myPerks platform with an extensive list of lifestyle and retail discounts from over 400 of Australia and New Zealand’s most popular retailers.