The Company

Taking inspiration from the traditions of fine dining, this company has crafted a casual, contemporary restaurant model that delivers exceptional flavor and quality without compromise. With a focus on innovation, accessibility, and customer experience, they are setting a new benchmark in the fast-casual dining space.

The Role

A Marketing Manager is required to take the brand to the next level and drive company growth in today's digital-first environment. Using the full suite of modern social media platforms and marketing technology, the successful candidate will lead, plan, and execute all marketing activity with both a strategic and hands-on approach. This role carries direct accountability for brand growth, engagement, and measurable outcomes. You will provide and have the following requirements and responsibilities:

• Strategic Direction - Control and lead overall marketing strategy for the brand
• Annual Marketing Calendar - Creating a 12-month calendar of campaigns, events, and promotions; responsible for execution with the operations team and Executive Chef
• Menu & Product Launches - Work with the Executive Chef to develop and roll out quarterly new menus or limited-time offers, aligning with brand campaigns
• Digital Marketing - Strong focus on Instagram, TikTok and emerging platforms; drive engagement with younger audiences. Competence in coordinating external agencies and basic website oversight required
• Brand Development - Position the company as a "fun, cool, energetic" casual dining brand with healthy food appeal
• Execution - Candidate must be hands-on; willing to design and implement campaigns directly in addition to managing agency and coordinator support
• Budget Management - Manage marketing fund (including franchisee contributions), ensuring spend is efficient, auditable, and ROI-driven

Skills and Experience

The ideal candidate will bring the following:

• Proven experience in developing and executing marketing strategies within the QSR, hospitality, or retail sector
• Strong background in digital marketing, including paid social, SEO/SEM, email, and CRM campaigns
• Ability to drive brand awareness and customer engagement through innovative campaigns and local area marketing
• Skilled in analyzing consumer insights, sales data, and market trends to inform decision-making
• Experience managing partnerships, sponsorships, and external agencies to deliver results
• Excellent communication, leadership, and project management skills with the ability to work cross-functionally

Benefits and Culture

Join a company that is renowned for excellence in hospitality. You will not only be part of a leading business but also supported as an individual within a progressive, people-focused culture.

• Attractive salary of up to $150K + super - based on experience
• Expenses paid travel interstate to work with Franchisee's
• Opportunity to shape and develop your own team
• Career growth within a leading hospitality group
• Supportive and collaborative workplace culture

All candidates will be considered and contacted accordingly as this is a very important role for the company.

To apply online, please click on the apply button.

Alternatively, for a confidential discussion please contact Michael Redhead on [email protected]

Seeking a job change?

When you fill out a confidential profile with Frontline Hospitality it goes to our team of experienced recruiters who will work with you to find your dream role.

Our unique system of recruitment means the whole team will be trying to find you the right job. Whether it is now or in the near future we will continue to match positions to suit your needs until we find you the perfect job!

Or just looking around?

We highly recommend that you call us even if you are not officially in the job market. Once we understand what you are looking for we keep you in the know, because no one knows Hospitality like us.

Also, the majority of positions we fill are done so without advertising! Existing Frontline Hospitality registered candidates often get the first look at new opportunities.

Did you know?

Frontline Hospitality has offices across Australia and not all of our roles are advertised on external job boards, so head to our website to view all of our available positions and apply for any roles of interest.

www.frontlinehospitality.com.au