COMMUNICATIONS, MARKETING AND EVENTS COORDINATOR

Rockhampton Girls Grammar School is one of the original eight Grammar Schools of Queensland. Opening in 1892, Girls Grammar has served and supported the education of girls and young women for over 130 years.

Rockhampton Girls Grammar School is a learning community founded on a commitment to ‘Learning for Life’. Each member of our School family contributes to sustaining an environment in which individuals actively engage in their learning; where School values are embraced; where mutual and self-respect is paramount; where community and global citizenship is fostered and where excellence in every endeavour is sought and celebrated.

OUR CONTRIBUTION TO SOCIETY

At Rockhampton Girls Grammar School, we have an unwavering dedication to educate and nurture influential young women who contribute passionately and confidently to our diverse and ever-changing society.

OUR PURPOSE

Our purpose is to empower and inspire confidence in young women to create and embrace every opportunity.

OUR MISSION

Our mission is to foster a connected community that develops clever and confident young women.

OUR VALUES

Staff and students are expected to display the following behaviours that are at the core of our School:

Connection - We foster meaningful relationships that create a strong, supportive community among students, staff, families, and alumni.

Integrity – We uphold the highest standards of honesty, respect, and accountability, ensuring our actions align with our words.

Confidence – We empower our students to believe in their abilities, embrace challenges, and lead with courage in all aspects of life.

Curiosity - We inspire a lifelong love of learning, encouraging our students to ask questions, explore ideas, and seek solutions.

Traditions – We honour the rich heritage of our school, embracing the values and practices that shape our unique identity.

OUR MOTTO

Non Scholae Sed Vitae - Not only for school but for life we are learning.

THE ROLE

Position Title: Marketing and Events Manager

Employment Type: Full Time Ongoing

Reports to: Principal

POSITION OBJECTIVE

The Marketing and Events Manager will be a highly motivated and enthusiastic professional who will oversee all aspects of communications, marketing, and promotions of the School through various social media channels. Your primary focus will be to engage with current families while appealing to the wider community to increase enrolment numbers. You will be responsible for the promotion and marketing of Rockhampton Girls Grammar School ensuring the brand and marketing campaigns are new and innovative. A personable approach will be backed by a comprehensive understanding of brand management and marketing coordination, motivated by the desire to deliver and implement initiatives to a very high standard.

KEY ACCOUNTABILITIES

The Marketing and Events Manager will work closely with the Principal, Executive Team, Director of IT, Enrolments Officer, Alumni Liaison Officer and Administration staff to ensure the school’s strategic goals are met, notably:

Upholding Rockhampton Girls Grammar Schools position as the leading an all-girls Prep-12 independent day and boarding school in Regional Queensland.

Overseeing large scale school events scheduled throughout the year.

Strengthening relationships across the whole school community through effective communication and engagement with staff, students, and families, past, present, and prospective.

Coordinating the development, design, and implementation of an annual strategic marketing plan.

Building and maintaining positive and proactive working relationships with various digital and print media and stakeholders.

Connecting and engaging with the school community regularly and in a timely manner through newsletters, magazines, direct mail, and social media.

Valuing the Rockhampton Girls Grammar School’s Heritage by engaging with Alumni Liaison Officer to acknowledge and celebrate past and present achievements of Old Girls.

Enriching relationships across the school community, through connection with the school’s Parents and Friends Association.

Managing and overseeing all aspects of the School’s marketing budget.

Managing and overseeing all fundraising events.

Providing advice, analytics and projections to the Principal and Executive Team on matters related to the area of marketing.

Creating, maintaining and managing all school advertisements through various mediums.

Maintaining School documents and promotional publications, policies, procedures, and information.

Developing and maintain a business register of current and past families.

Planning, organising, and leading School events and programs aimed at promoting the School to the local, national and international community.

Actively participate in the life of Rockhampton Girls Grammar School attending scheduled meetings and events.

Photographing and videoing school events or events the school is partaking in to share to the school community.

BRAND

Maintaining the School’s brand integrity through the usage of the School Style Guide – specifically managing the School’s image, assets and their use including logos, type fonts, colours, photography and videography.

Assisting in upholding the School’s agreed corporate image.

Overseeing the design and maintenance of all school marketing assets including website, social media channels, publications, advertisements, and signage.

Organising and managing new School photography and videography as and when required.

Maintaining historical School marketing materials and advertising in conjunction with Alumni Liaison Officer.

MARKETING AND ADVERTISING

Managing the marketing and promotions budget whilst providing progressive ideas and initiative to achieve best practice marketing.

Managing all advertising requirements including media buying, design, copy, artwork and placement across channels such as digital, television, outdoor, radio, press, shopping centres etc.

Providing innovative, original and relevant marketing campaigns that align with the School Values and Strategic Vision.

Providing the Principal and Executive team with marketing analytics.

Liaising with marketing, advertising and promotional agencies.

Arranging advertising material for school fundraising initiatives.

Contributing written material to promotional and advertising publications.

Entering, maintaining, and archiving School marketing and promotional material.

EVENTS

The Marketing and Events Manager will be a passionate and proactive part of the Girls Grammar school community who shows an active presence throughout the day-to-day life of the school and at all events. They will liaise closely and effectively with staff coordinators for smaller in school events and be the key organiser or coordinator for larger school and community events. As events are a major part of the school’s culture, fundraising and advertising opportunity, it is expected that appropriate exposure via the various media channels will be carried out in a timely manner both before and after events.

COMMUNICATIONS AND DIGITAL

Managing the design of all School promotional documentation. Currently this includes Bi-annual Connections Magazine, Kampalla Yearbook, newsletters, signage, regional events, marketing material, brochures and national and international material.

Maintaining and managing the School Website – content, functionality and aesthetic.

Maintaining and managing all School enrolment information including prospectus, boarding information, promotional packs for rural tours in consultation with the Enrolments Officer.

Organising all social media content and communication.

Engaging with various media representatives for their presence at school events, providing them with content and digital material.

DESIREABLE QUALIFICATIONS, KNOWLEDGE AND EXPERIENCE

Tertiary qualification/s in Marketing, Communications, or a related field.

A background in a school or education environment.

Well-developed oral and written communication skills.

Ability to build and maintain strong relationships and work as part of a team.

Proficiency in the Microsoft Office and design software.

Experience in social media management including organic and sponsored/paid posts.

Strong self-awareness, emotional intelligence and interpersonal skills.

Ability to prioritise workload, work autonomously and demonstrate initiative.

Strong attention to detail.

Flexibility and the ability to manage competing priorities and deadlines.

MANDATORY REQUIREMENTS

Promote Rockhampton Girls Grammar School inside and outside the school community.

The successful application is required to:

possess a current Blue Card from the Commission for Children and Young People and Child Guardian.

All applicants will be subject to Rockhampton Girls Grammar School legislative screening procedures and will be required to authorise such checks and provide identification. These checks are consistent with Rockhampton Girls Grammar's commitment to child protection policies and procedures.

WHAT WE OFFER

Professional Development opportunities

Employee Assistance Program

Superannuation benefits

Salary Sacrifice/Novated Lease options available

APPLICATION INFORMATION

To be considered for the Marketing and Events Manager position please submit a copy of your Cover Letter and Resume via Seek in PDF format.

2 x Professional References are a requirement of the onboarding process and will be contacted after interview.

Applicants are encouraged to submit their application as early as possible as Rockhampton Girls Grammar School reserves the right to reduce the application period and/or remove the job advertisement early should a suitable applicant be found.

For further information contact the Human Resources Officer, Emily Conrad on (07) 49 300 967 or email [email protected].

The role description is available on the school website - please see the link below to copy into your web browser.

https://www.rggs.qld.edu.au/employment