Role description

The Account Manager is responsible for bringing one aligned story out of the different Propositions towards the Lely Center (LC), which will lead to a balanced Lely portfolio

Steering the Lely Centers based on KPIs (e.g. LC Assessment) and is responsible for achieving the budget targets of the Business Teams in Sales & Service

Develops Lely Centers with their resources in Sales & Service with support of Specialists of Business Team members

Supports the Channel Support Team towards Lely Center for improving the LC Service performance and FMS

Driving the Adoption of robotics and New Product Introductions (NPIs) from a national perspective

Guides activities in propositions on customer target groups (Family Farms, DXL, Grazing Farms)

Enhancing customer-centricity to continue maximizing each Lely Center’s market share and NPS

Ensures and trains with help of the Business Teams the overall use of sales tools inclusively CRM and order tools

Assists the Distribution Channel Development Manager on creating the Lely Center five-year plans together with the Lely Center and set goals and actions will be executed

Main contact people in a Lely Center are the Lely Center Manager and the Sales- and Service Manager

Sales funnel development and qualification of leads to be converted into Sales contracts.

Main Tasks

Account Management

Contact Lely Center Management team regularly on site and online for check-in meetings on the agreed development agenda (Annual Budget and 5 years plan and KPI’s)

Reports back to the Manager Propositions team and works in regular coordination with them to represent them and centralize communication with the Lely Center

Creates input for sales plans and market insights with CRM data for annual BT budget targets

Signals and proactively identifies when budgets are not met and is able to come up with an action plan and motivate the Lely Center on the relevant themes and connect the right field of expertise in order to improve the performance of the Lely Center

Sales Strategy & Development

Has responsibility for the creation of the sales funnel by full utilisation of the CRM tool provided by Lely to generate sales, focusing on the full potential in the area. Keeps the CRM application up to date with the registration of all commercial activities to maintain the offer and sales funnel

Has a good understanding of customer segmentation in the assigned area, market trends and developments, activities of competitors

Sells and promotes Lely products and services based on the needs of the farmer, future plans for the farm, goals, priorities, barn equipment, routing etc. Uses this information to advise the customer about the best Lely solution for their situation. Successfully closes the sale to the benefit and satisfaction of both parties

Participates in operational marketing campaigns: trade events, field promotional operations/place of sale, mailing, e-mailing, couponing, phoning. Generates new sales leads via cold calling, acquisition, online activities, farm visits, follow up database from local organizations

Delivers input on annual sales plan to the Proposition Manager. Ensures sales targets are achieved by the end of the year