Regional Tourism Manager

Murray River, Lakes & Coorong Tourism Alliance (MRLCTA)
Location: Flexible / Work-from-home with regional travel
Employment Type: Full-time (flexible arrangements considered)
Contract: 12-month contract (extension subject to funding and performance)

About Us
The Murray River, Lakes & Coorong Tourism Alliance (MRLCTA) is a not-for-profit organisation committed to supporting and growing a competitive, sustainable tourism industry in one of South Australia's most iconic and diverse regions. Representing a passionate group of regional stakeholders, MRLCTA works collaboratively to build capacity, connect industry, and deliver strategic initiatives that drive visitation and economic growth.

The Opportunity
A rare and exciting opportunity has become available for a Regional Tourism Manager to lead the delivery of our strategic vision. As the central point of contact for tourism operators and key stakeholders, you will be instrumental in shaping the future of tourism across the Murray River, Lakes and Coorong region.

This role offers a high level of autonomy and flexibility, including the option to work from home, with some regional travel and after-hours engagement required.

Key Responsibilities

Drive the implementation of the MRLCTA Strategic Plan and the region’s Destination Management Plan (DMP)

Foster industry growth by building capability, supporting product development, and driving regional competitiveness

Lead and facilitate collaboration among operators, local government, and tourism stakeholders

Develop and deliver strategic initiatives such as the regional motorsport touring route

Manage and evolve the regional tourism website and social media content plan

Build and maintain strong relationships with funding partners, including local councils and the South Australian Tourism Commission (SATC)

Collaborate with SATC’s Destination Development and Marketing Teams to enhance and promote regional experiences

Represent the region on key committees and working groups, such as the River Murray International Dark Sky Reserve

Seek new grant opportunities, partnerships and in-kind support

Oversee the organisation’s budget, board reporting, and financial administration

About You
You’re a dynamic, self-motivated leader with a deep understanding of regional tourism and a passion for building strong communities through strategic collaboration and sustainable development.

You will bring:

Sound knowledge and proven experience in regional tourism development

Strong skills in stakeholder engagement, product development and project delivery

Excellent written and verbal communication skills

A collaborative mindset and commitment to supporting local tourism operators

Ability to work independently and manage multiple projects

Basic financial literacy and experience with budgeting and reporting

A proactive, solutions-focused attitude and the ability to adapt in a changing landscape

Additional Information

This is a 12-month contract role, with the potential for extension based on funding and strategic direction.

While the role is full-time, flexible working arrangements will be considered for the right candidate.

How to Apply
To express your interest, please email your resume and a brief cover letter outlining your suitability to [email protected]. Applications close 15/8/2025.

For more information about the role or a confidential conversation, contact Mr Dave Hartley, 0418 833460