Sales and Marketing Manager – Happs Wines (Margaret River Region)

Grow your career with one of WA’s most creative and community-driven wine brands.

Are you passionate about wine, people, and storytelling—and ready to take the next step in your career? Happs Wines is looking for a hands-on, motivated Sales and Marketing Manager to help shape our next chapter.

This is a broad and varied role, ideal for someone with experience in marketing or sales who’s ready to grow. You’ll be supported by a marketing assistant, an external consultant, and work closely with the owners in a collaborative, creative environment.

About Happs Wines

Established in 1978, Happs is a pioneering winery and pottery with a strong following for its diverse, high-quality wines. Our vineyards span 32 varieties, guided by holistic principles. We’re proud of our outdoor, self-serve cellar door, our Three Hills vineyard in Karridale, and our deep roots in the WA arts and music community.

Your Key Responsibilities

Sales Leadership

· Contribute to and execute sales strategies across DTC, wholesale, and export channels.

· Support cellar door operations and staff engagement.

· Help manage wine club communications, retention, and growth.

· Build relationships with distributors, retailers, and export partners.

· Assist with sales reporting, budgeting, and performance analysis.

Marketing Strategy

· Collaborate with external specialists on digital and AI-driven campaigns.

· Maintain a cohesive brand presence across all platforms.

· Manage content for website, social media, and EDMs.

· Coordinate events, sponsorships, and wine submissions.

· Help create compelling marketing collateral and track ROI.

Product & Brand Development

· Contribute to new product concepts, naming, and label design.

· Align marketing with vintage planning and winemaking milestones.

What You Bring

· Some experience in sales and marketing (wine or FMCG preferred).

· A passion for wine and customer engagement.

· Familiarity with CRM and e-commerce platforms (e.g., Klaviyo).

· Strong communication and organisational skills.

· Willingness to learn, collaborate, and grow with the team.

Bonus Skills

· Knowledge of export regulations and certifications.

· Experience entering new markets (e.g., India, China).

· Familiarity with AI tools for marketing and CRM.

What We Offer

· A creative, collaborative work environment.

· Opportunity to shape the future of a respected WA brand.

· Travel opportunities. Performance-based incentives for the right candidate.

· A role with purpose—supporting arts, community, and innovation.

Start date: September 2025

If this sounds like your kind of opportunity, we’d love to hear from you. Apply now with your resume and a cover letter outlining your experience and vision.

Got questions? Contact Suzanne at [email protected].

Happs Wines – Enjoy the Moment