About Us

Fergus is on a mission to give tradespeople around the world complete clarity and control over their business. Our platform helps them get paid faster, manage teams more effectively, and make smarter decisions—freeing up time to focus on what really matters. With offices in New Zealand, Australia, and the UK, we're a profitable SaaS company in high-growth mode. We've got an ambitious roadmap, global momentum, and a team full of smart, humble humans who genuinely care about building something great together.

The Opportunity

This isn't your typical digital marketing role. You'll be the architect behind our demand generation engine, crafting sophisticated campaigns that transform how tradespeople discover and connect with Fergus. Working closely with our Demand Generation Lead, you'll own the complete digital journey from awareness to conversion across our core markets.

What You'll Own

🚀 Marketing Automation & Campaign Excellence

📊 Data-Driven Growth & Analytics

🎯 Website & Conversion Optimization

👥 Cross-Functional Collaboration

What Sets You Apart Your Experience:

4+ years in digital marketing with broad-spectrum campaign management experience

Strong SaaS background with proven ability to transform businesses through digital journey customization

Must Haves

HubSpot Mastery: Deep working knowledge of HubSpot, Google Analytics, WordPress, and marketing automation tools

SEO & SEM Expert: Strong foundation in search engine optimization and marketing strategies

Data Detective: Expert ability to assess data with attention to detail and translate insights into action

Technical Fluency: Understanding of workflow systems, SaaS platforms, and product development lifecycles. Recent expertise with Breakdance Builder and Clay.

Perks & Benefits

💙 Wellbeing – 4 extra paid "ME" days per year, EAP support, inclusive team events

📈 Equity – All team members join our ESOP (share scheme) after 1 year

👶Parental Leave – 10 weeks of additional paid leave + more support for new parents

🎁 Development & Culture – Annual L&D budget, company-wide training, transparent leadership, reward & recognition programs

🚗 Transport Allowance – Monthly contribution to help with your travel costs

💻 Work Setup – Hybrid model: 3 days a week in our Wooloomooloo office (Tues, Wed, Thurs)