Being a part of EVT means believing in changing the game. Why? Because no one wants ordinary. If you're seeking to be part of the kind of wow-factor moments you can help shape, then you've come to the right place.

About EVT:
As market-leading experience creators, we bring to life some of the best-known brands and properties in entertainment, ventures, and travel. Our portfolio includes over 140 entertainment experiences like Event Cinemas and Moonlight Cinemas, 150 award-winning restaurants and bars, and 80+ hotels, including QT, Rydges, Atura, LyLo, Independent Collection by EVT and Thredbo. Our ventures include a ~$2.3B property portfolio and hotel management, just to name a few.

About the Role
In this role you will assist with managing and executing the digital strategy for the EVT Hotels and Resorts owned channels.

Key Responsibilities
EVT Hotels and Resorts Digital Channels

• Work closely with the Head of EVT Digital Channels to implement digital strategies that drive customers to EVT owned websites, increase repeat visitation and grow direct accommodation and C&E revenue.
  
• Drive traffic and conversion via strong Paid Media tactics in alignment with revenue targets and brand objectives. Work in close collaboration with the wider team to deliver full-funnel, data-driven campaigns for EVT Hotels & Resorts.
  
• Use analytical skills to identify key customer touchpoints and provide actionable insights & data-driven recommendations.
  

Paid Media Execution & Management

• Paid Media Management: Execute and manage EVT Hotels and Resorts Paid Media campaigns across channels including but not limited to; Paid Search (Google & Bing), Metasearch (Google Hotel Ads & TripAdvisor Meta), Paid Social (FB, IG, LinkedIn & TikTok), Video (YouTube, CTV), Programmatic Display (Quantcast, Criteo) and OTA (Online Travel Agents) Pay-Per-Click Advertising.
  
• Budget Management: Oversee Paid Media spend and ensure campaigns deliver against our CPM, CPC, CPA & ROAS targets.
  
• Strategy & Planning: Work closely with the Head of EVT Digital Channels and Digital Marketing Manager to develop Paid Media strategies & media plans and set data-driven targets & reporting. Proficiency in data analytics and ability to analyse & activate data in campaign executions are essential.
  
• Campaign Execution: Execute and deliver multi-channel Paid Media campaigns according to the approved media plan. Monitor campaign performance, adjust strategies, and optimise budgets for effectiveness.
  
• Tag Management: Test, troubleshoot, maintain and enhance media & analytics tags to ensure accurate tracking, optimisation and reporting. Assist with implementing new initiatives & tactics that involve web and server-to-server conversion tracking and work closely with IT to ensure data quality & compliance. Google Tag Manager proficiency highly desirable.
  
• Digital Trends & Technologies: Stay up to date with emerging digital trends and evolving technologies that create competitive advantage. Be on top of key updates & innovations in the digital space and be able to articulate how it could be used to drive improvement, efficiency or growth.
  
• Data Privacy & Compliance: Ensure compliance with data privacy regulations and stay up to date with evolving laws and best practices in all digital marketing activities.
  
• QA & Approval: Manage QA, review & approval process of all Paid Media campaigns with relevant internal and external stakeholders. Develop and deploy a strong process to ensure efficiency and error-free executions. Attention to detail is very important for this role.
  
• Performance KPIs: Take a data-driven approach by leveraging audience insights for shaping personalised & results-driven paid media strategies, and for driving continuous optimisation against KPIs across all platforms. Actively engage in actions to further enhance performance of paid media activity.
  

Data Analysis & Reporting

• Google Analytics 4: Track, report, analyse brand.com data and optimise Paid Media strategy based on performance & revenue KPIs. Work in close collaboration with the wider team to drive the overall business objectives.
  
• Campaign Reporting: Design, develop, and maintain dashboards, reports, and KPI analyses. Use data to identify performance improvement and optimisation opportunities.
  
• Report Automation & Ongoing Maintenance: Automate analytics and reporting processes to improve operational efficiency.
  
• A/B Testing: Run an ongoing A/B testing and optimisation program to continuously improve strategy with data-driven experimentation, share insights and identity opportunities for growth.
  

Loyalty & Lifecycle Marketing

• Assist with executing EVT’s lifecycle marketing strategies to drive member acquisition, engagement and retention and enhance customer loyalty. Use Paid Media to drive new customer & member acquisitions and to engage/revitalise existing customers to generate repeat stays and grow avg. lifetime value.
  
• Work closely with the Head of EVT Digital Channels, Senior Digital Marketing Specialist - CRM, CX & Lifecycle Marketing and Group Loyalty Manager and utilise customer data and insights to deliver a highly targeted and personalised experience across key Paid Media touchpoints.
  
  
  

Skills & Experience
The successful applicant will be tertiary qualified in a relevant discipline with at least 5 years’ experience working in Paid Media.

These are the skills and experience required for this role:

• 3+ years of hands-on experience in a digital agency or similar environment
  
• Advanced knowledge of Google Ads and Meta Ads Manager.
  
• Proficient across Paid Media account management and optimisation tools/techniques.
  
• Proven record of making a measurable impact on campaign performance.
  
• Strong analytical & commercial skills with the ability to interpret data and to translate strategy into action
  
• Understanding of all relevant regulatory and legal requirements around customer data privacy, consent and security
  
• Outstanding relationship builder, across the business with the ability to partner with key stakeholders
• High attention to detail & strong end to end project management skills
  
• Excellent verbal and written communication skills with a wide variety of stakeholders.
  

Benefits & Perks

• Incredible team member discounts from your first day on-the-job.
  
• 50% off stays at EVT hotels – Rydges, QT, Atura, Lylo and more.
  
• $2 movie tickets, plus Moonlight, Gold Class, Candy Bar discounts and more.
  
• Awesome winter and summer savings and discounts at Thredbo.
  
• Rapid career growth opportunities through our EVT network.
  
• Local community involvement, volunteering and charitable giving.
• Australia and NZ’s largest and most diverse experiences company
  
  

Join EVT and become an experience creator, opportunity taker, the ultimate Daymaker. Join and make a positive impact on our people, communities, and environment every day.