About Starts at 60

Starts at 60 is Australia’s largest digital media platform for Over 60’s, built on trust, community, and storytelling. With over 260,000 monthly readers, 110,000 + newsletter subscribers, and an extensive Facebook community. We're on a mission to empower Australia’s most influential generation.

As part of our next growth phase, we’re seeking a smart, capable, and commercially savvy Digital Marketing Manager (Publishing) to lead our media-facing marketing operations and drive digital campaign performance across branded content, audience growth, and partnerships.

The Position

Own and implement the marketing strategy for Starts at 60 and its related brands, while managing campaign delivery for our advertising partners. You’ll work at the intersection of content, audience, and commercial outcomes amplifying storytelling that resonates deeply with our unique demographic.

Responsibilities

Audience Growth & Website Performance

Develop and implement and monitor SEO/SEM strategies to grow organic and paid reach.

Work with editorial to align content strategy with keyword trends and audience interests.
Monitor traffic, bounce rates, CTR, and conversion pathways to optimise outcomes.

Newsletter & Social Channel Marketing

Manage daily newsletter operations (EDM strategy, segmentation, CTOR optimisation).

Optimise Facebook page and groups with content and audience strategies that engage and convert.

Coordinate creative planning across organic and paid social.

Branded Content & Campaign Execution

Liaise directly with sales and editorial teams to scope and deliver media campaigns.

Manage the delivery of paid content including advertorials, sponsored videos, and newsletters.

Oversee asset trafficking and scheduling for digital display and EDM campaigns.

Product Development & Media Innovation

Contribute to the evolution of our media product suite.

Help shape future campaign packages, e.g. masterclasses, native series, video executions.

Stakeholder Collaboration

Work cross-functionally with the Editorial, Travel & Services Marketing, and Sales Lead.

Support the CEO with campaign performance insights, data dashboards, and client reporting.

What You'll Bring

5+ years’ experience in digital marketing (publisher or content-led business preferred)

Experience with SEO/SEM (Google), and audience analytics (GA4, Meta Business Suite)

Proven ability to manage branded content campaigns and multiple stakeholders

A results-oriented mindset, able to execute within a lean and agile team

Great writing and communication skills, and a keen sense of commercial tone and message

An understanding of media trading metrics (CPM, CTR, dwell time)

Nice to Have

Familiarity with programmatic advertising principles and platforms

Experience and knowledge of AI performance tools

Video and live-stream content marketing experience

Lots to Love

Make an impact in a high-growth, purpose-led digital publisher

Work with a vibrant, engaged audience who trusts the platform

Flexible working conditions (for the right candidate)

Lead your area end-to-end while collaborating with a passionate, supportive team

Apply Today

If you're ready to shape a meaningful brand that serves a generation with depth, dignity and energy, we'd love to hear from you.

Apply via Seek or send your CV and short cover note to [email protected]