About the Role:

The Digital Marketing Manager plays a critical leadership role in building
out client's digital marketing capabilities. As a newly created team leadership position, this role is responsible for developing and managing a specialist digital marketing function focused on performance advertising, CRM, SEO, analytics, and marketing technology infrastructure.

The role involves organizational planning, team setup, resourcing, process
development, and performance tracking — all aimed at enabling digital
marketing excellence across the business.

Key Responsibilities:

Digital Strategy & Planning:

• Define the digital marketing vision, team structure, and roadmap.
• Active resource planning to deliver on digital marketing objectives.
• Align digital goals to the group’s overall marketing and business objectives.
• Input into holistic marketing budget forecasting.

Performance Advertising:

• Lead the strategy and execution of all paid media channels — including Google, Meta, native ads, directories, and digital publishers
• Continuously test and optimize ads to drive ROI, acquisition, and media efficiency.
• Manage digital advertising budget and performance dashboards.

SEO & Organic Growth:

• Accountable for driving SEO strategy with a focus on non-branded traffic and conversion growth.
• Oversee technical audits, backlinking strategies, and on-page content improvements.
• Collaborate with internal and external content teams and SEO partners.

CMS & Landing Page Management:

• Accountable for CMS management and performance including creation of bespoke landing page development for campaigns.
• Ensure scalable processes for page builds, testing, and creative versioning.
• Define analytics requirements and connect web data with marketing insights.

CRM, Email workflows & Data Analytics:

• Accountable for building and managing marketing automation, lifecycle campaigns, and email workflows.
• Collaborate closely and support Brand & Comms team in delivering their campaign led EDM campaigns
• Collaborate with Brand & Comms in development of EDM design and content while holding the responsibility for technical set up and sends/delivery.
• Be the key point of contact for reporting on digital/media performance and collaborate across departments on data strategy

Team & Agency Management:

• Build and manage the digital marketing team and its agency partners (performance, SEO, data, and web development).
• Create a culture of accountability, collaboration, and high performance
• Lead team onboarding, development, and performance reviews.
• Provide clarity on priorities, team structure, and output expectations.

Stakeholder Education & Communication:

• Educate the wider business on the digital marketing roadmap, team performance, and evolving trends.
• Clearly communicate campaign performance and digital plans to senior leadership.
• Translate complex digital insights into actionable business updates.
• Manage External partners: Media Agencies, SEO Partners, CRM Vendors, Web Development Agencies/Freelancers, Data & Attribution Platforms, Digital Publishers/Ad Platforms

Key Skills Required:

• Bachelor’s degree or higher in Marketing, Digital Media, Business, or
  related field
• 4+ years of experience in digital marketing in client and/or agency side.
• Demonstrated success managing multi-channel digital campaigns
  (Search, Social, Programmatic, Native).
• Deep experience with data-led performance marketing, attribution
  modeling, and conversion optimization.
• Strong team and agency management experience.
• Advanced knowledge of key digital platforms (Google Ads, Meta Ads
  Manager, SEO platforms, CRM tools).
• Excellent stakeholder management and communication skills.

How to Apply

To apply online, please click on the appropriate link below.