Company Description

Partnering with parents and school communities, at Junior Adventures Group (JAG) our goal is to help today's children navigate their tomorrow by supporting children's development through play in fun, engaging environments. We live and breathe our company values every day by being considerate, passionate, courageous, and making a difference.

Job Description

The Senior CRM/Email Marketing Specialist will play a critical role in supporting the implementation of a new business-wide CRM, becoming the key platform subject matter expert. The full-time permanent position is offering 100k base plus super. This role is Hybrid working 3 days in the office and 2 days from home, with free onsite parking located in the building.

Reporting to the Head of Digital and Content, this role will also design and develop customer journeys that strengthen customer relationships through the execution of targeted on-brand customer communications.

Key Responsibilities

• Collaborate with the CRM project team to build and launch a new system for marketing, CX and compliance.
• Work with the Campaign team to deliver personalised campaign assets for owned channels.
• Act as the business owner of CRM platform, overseeing campaign operations, integrations, and technical expert for the system.
• Manage the end-to-end development of customer journeys across channels
• Use segmentation, sales data, and behavioural data to build and optimise lifecycle stages: new enrolments, retention, and advocacy.
• Help to identify opportunities to deepen engagement, acquisition, and retention across channels and campaigns using analytics tools.
• Analyse campaign performance and report on core CRM metrics – open rates, clicks, eDM revenue, A/B split testing.

Here's why you'll love working with us:

🌈 Hybrid Work: Embrace a hybrid working model that offers flexibility, including the convenience of work-from-home during late shifts.

🏆 High performance: Work within a culture where we stop to pause and celebrate our accomplishments while striving for what's next.

🐕 Pawsitive Vibes: We're dog-friendly! Say hello to furry friends in the office. Free onsite parking!

👯 Incredible Team: Join a group of passionate professionals who are dedicated to making a positive difference.

Qualifications

Required Knowledge and Skills

• Strong experience with Marketing Automation platforms e.g. SalesForce, Hubspot, Klaviyo.
• Proven ability to create and optimise end to end automated customer journeys and use campaign personalisation techniques.
• Demonstrated expertise in customer journey mapping, CRM strategy, digital marketing across channels, with strong knowledge of email, SMS, and web engagement.
• Experience managing CRM implementation projects desirable
• Minimum 3 years of experience in CRM, Lifecycle Marketing or Loyalty.
• Tertiary qualifications in marketing or related field

Additional Information

At Junior Adventures Group, child safety and child safeguarding principles are our top priorities. Our recruitment process includes thorough background checks and screenings to ensure the wellbeing of all children in our care.

We welcome individuals from all backgrounds, abilities, and identities, including Aboriginal and Torres Strait Islander people.