About Us Launceston Central:

Launceston Central are Launceston city experts partnering with a broader group of organisations that promote Tasmania. Our primary role is to champion Launceston’s central location and businesses, and all it has to offer. We are passionate about our city and we embrace our slogan “We love our city. We know our city. We want to share it with you”.

This isn’t your typical design job – at Launceston Central you’ll get to work on projects that shape how people see, experience, and connect with their city. From creating campaigns to boost city businesses and designing event identities, to keeping our digital channels looking sharp, you’ll be at the heart of a team that’s driven to make Launceston vibrant, inclusive and unmissable.

Position:

To be responsible for the production of stakeholder and public focused marketing and promotional content for Launceston Central Inc activities. Management of social media and website content, design, production and printing of external and internal information sheets, leaflets, posters, blog writing. Graphic design of all printed and web-based collateral, and support in marketing strategy, concept and roll-out of all activities, promotions and events.

Selection Criteria:

Essential

Tertiary qualification in Business, Tourism and/or Marketing or equivalent experience in a relevant discipline.

Tertiary qualification in Graphic Design or equivalent experience in a relevant discipline Demonstrated experience in Business, Tourism and/or Marketing principles including in-depth understanding of digital marketing.

Requirement of having a portfolio of previous work

Proven ability in building and maintaining productive stakeholder relationships.

Excellent written, verbal and interpersonal skills.

Demonstrated ability to work in a high-pressure environment.

Ability to represent Launceston Central’s brand and core values.

Desired skills

Knowledge of business environments including Retail and Hospitality.

Knowledge of local government operations.

Launceston Central Value Statement

Our culture is derived from our core values, defining our brand and business strategies.

These are the core values that we work by:

CONNECTION - Our city is for everyone. We exist to bring people together.

VIBRANCY - Life should be fun. We bring energy to everything we do.

BEING REAL - We are unapologetically us, so you can be unapologetically you.

Key Areas -Major Responsibilities

Marketing, activations, Collateral, campaigns, events,

Improving and driving our digital presence, creating new ways to engage with and grow our online audience.

Creating, graphic design and distribution of promotional materials on our website and social media

Website content creation and management.

Collate data and create graphical representations that demonstrate the measurement and effectiveness of the digital component of marketing campaigns, promotions, and events.

Co-ordinate marketing communications across various channels, schedule posts, follow marketing calendar and strategy, and keep content up to date.

Production of written content and copywriting such as blogs, media releases and promotional materials.

Graphic design of print ready assets: internal and external reports, leaflets, posters, signage, print advertising, website, e-communications, and other marketing collateral.

Management of up to date photographic and video assets for promotional purposes including relationships with providers.

Assist with campaign management and optimisation.

Perform other administrative duties as required including management of office booking systems, annual reports, and corporate brochures.

Use of Hubspot, SharePoint, mail chimp, survey monkey, website, social media platforms, Microsoft Teams and Suite and or similar

Assist management with various tasks and responsibilities as needed

Attend out-of-hours functions as relevant and able.

Assisting with general telephone, administrative and various duties as part of a small hands-on team and as required.

Other activities may be required that assist the team to achieve our strategic goals.

Key Performance Indicators

The key performance indicators outlined below will give you an overview of the types of behaviour, skills, and achievements you will be expected to display to be successful in this position. KPIs will be reviewed and discussed with you during the annual performance review process and throughout the year. Measurement of and feedback on KPIs will be done by the Executive Officer.

Professionalism and Personal Skills

Excellence in attendance

Excellence in attitude and demonstration of leadership qualities

Excellence in problem solving skills, judgement, and discretion

Excellence in customer service and stake-holder relationship development

Excellent communication and organisational skills

Excellence in conflict resolution and negotiation

Excellence in both working independently and creatively as a senior member of staff in a team environment

High level of initiative and flexible and proactive work ethic

Continuously strive to enhance team culture and foster a positive work environment

Adherence to Launceston Central Inc. policies and procedures

Administrative Skills

High quality of written and verbal presentation

High level of Microsoft suite and graphic design skills including use of Adobe Suite (Indesign, Illustrator and Photoshop).

Should also include High level understanding and familiarity with the Meta Business Suite, including Meta and Google advertising

Timeliness and excellence in meeting deadlines

Excellence in management of workload

Accurate record keeping and data entry

Production of quality written and graphic content

Production, planning and management of social media, website and advertising content.

Workplace Health & Safety

All employees and volunteers have duties under the Work Health and Safety act. As a worker, you are required to:

Take reasonable care for your own health and safety and that of others

Comply with any reasonable instructions given by your supervisor.

Comply with all CLM, policies or procedures that have been put in place for your health and safety.

Notify your manager immediately of any injuries or illness that occur.

Be proactive in recognising and reporting potential hazards in the workplace.