REPORTS TO Executive Officer

DIRECT REPORTS

Lead marketing position, providing support and advice to Executive Officer and guidance to People Promotions & Communications Manager and Graphic Design Marketing Specialist

Launceston Central:

Launceston Central are Launceston city experts partnering with a broader group of organisations that promote Tasmania. Our primary role is to champion Launceston’s central location and businesses, and all it has to offer. We are passionate about our city and we embrace our slogan “We love our city. We know our city. We want to share it with you”.

Position:

To be responsible for all internal and external reporting, campaign management and budgeting. Overseeing all marketing campaign activities, promotions, and events through the project management system. The position also assists with general office administration management and procurement and negotiation with external marketing contractors and suppliers including media.

Selection Criteria:

Essential

Tertiary qualification in Business, Tourism and/or Marketing or equivalent experience in a relevant discipline.

Demonstrated experience in Business, Tourism and/or Marketing principles including in-depth understanding of digital marketing.

Demonstrated ability in delivering high level marketing strategy and vision

Proven experience in financial oversight.

Demonstrated high level leadership and management skills.

Ability to make complex decisions.

Proven ability in building and maintaining productive stakeholder relationships.

Excellent written, verbal and interpersonal skills.

Demonstrated ability to work in a high-pressure environment.

High level conflict resolution, negotiation, and problem-solving skills.

Ability to represent Launceston Central’s brand and core values.

Ability to manage compliance and risk.

Desired skills

Event and Sponsorship Management experience.

Graphic Design experience

Knowledge of business environments including Retail and Hospitality.

Knowledge of local government operations.

Launceston Central Value Statement

Our culture is derived from our core values, defining our brand and business strategies.

These are the core values that we work by:

· CONNECTION - Our city is for everyone. We exist to bring people together.

· VIBRANCY - Life should be fun. We bring energy to everything we do.

· BEING REAL - We are unapologetically us, so you can be unapologetically you.

Key Areas -Major Responsibilities

Stakeholder engagement

Encourage and foster co-operative and participative relationships with key stakeholders, as well as business and community groups.

Identify, facilitate and provide opportunities for the growth and development of businesses within the agreed core service area.

Conduct activities that support the trading interests of businesses within the agreed core service area.

Develop and facilitate opportunities for city businesses to work in collaboration with one another.

Marketing, activations, Collateral, campaigns, events, operations and public relations

Creation of content calendar and annual marketing plan and campaign strategy

Campaign and marketing budget management and monitoring

Manage relationships with external contractors from quotes to ongoing contracts and execution of marketing services

Lead for Graphic design and content creation for printed advertising, posters, leaflets, guides, and organisational material such as strategic plan, annual report, stakeholder guide.

Writing briefs for quotes and campaigns and media releases

Manage the distribution of consumer facing and stakeholder newsletters

Manage website updating and review, content management in relation to annual marketing plan

Liaising with internal and external marketing staff in relation to content calendar, branding and marketing plan, in relation to promotional materials including up to date website content management, blog production and social media scheduling.

Reviewing ways to drive our digital presence, creating new ways to engage with and grow our online audience and increase brand awareness.

Producing campaign digital and asset tool-kits where required.

Project management of specific marketing projects, events, activations and/or campaigns as agreed

Campaign schedules and planning

Assist with all elements for marketing reporting as required

Lead advisor on organisation’s brand and marketing strategy

Communication and collaboration with stakeholders to gain information and form relationships and take advantage of strategic alignment and joint projects where required.

Use of Hubspot, SharePoint, mail chimp, survey monkey, website, social media platforms, Microsoft Teams and Suite and or similar.

Providing marketing expertise for planning and assessing organisational activities

Actively seek and identify sponsorship and partnership opportunities.

Attend out-of-hours functions as relevant and able.

Actively pursue media opportunities to promote the city in line with strategy

Identify opportunities and run marketing campaigns, events and promotions that create city visitation throughout the year

Campaign planning including writing briefs, organising quotes, monitoring budgets, managing timing and task allocation and completion through the project management system.

Manage relationships with external contractors and suppliers from quotes to negotiations, ongoing contracts and execution of marketing services and advertising agreements

Writing briefs for quotes and campaigns.

Producing formal KPI reports for campaigns, events and projects including engagement and attendance data, spend, resources, collating survey responses and gathering alternative data and website and social media analytics.

Managing all KPI and campaign reporting deadlines and streamlining reporting processes.

Managing relationships and bookings across a range of media including TV, radio and print.

Writing media releases, invitations and booking event spaces and managing incoming emails.

Reporting on website and social media promotions monthly

Contributing to public and stakeholder newsletter and updates

Management of IT software systems and office administration management including data entry of new business and event information to all systems and overseeing data integrity and making recommendations for process improvement.

Liaison with stakeholders and businesses to gather data, information and set up meetings.

Assisting with organisational reporting requirements and governance.

Use of CRM system, SharePoint, project management system, mail chimp, survey monkey, Microsoft Suite and web analytic programs.

Analysis of campaign KPI and data findings to enable reporting back to the team and to City of Launceston in order to contribute to strategy and decision making for the organisation

Other activities may be required that assist the team to achieve our strategic goals.

Assist Executive Officer with various tasks and responsibilities as needed

Key Performance Indicators

The key performance indicators outlined below will give you an overview of the types of behaviour, skills, and achievements you will be expected to display to be successful in this position. KPIs will be reviewed and discussed with you during the annual performance review process and throughout the year. Measurement of and feedback on KPIs will be done by the Executive Officer.

Professionalism and Personal Skills

Encourage and foster co-operative and participative relationships with key stakeholders, as well as business and community groups.

Identify, facilitate and provide opportunities for the growth and development of businesses within the agreed core service area.

Conduct activities that support the trading interests of businesses within the agreed core service area.

Develop and facilitate opportunities for city businesses to work in collaboration with one another.

Excellence in attendance

Excellence in attitude and demonstration of leadership qualities

Excellence in problem solving skills, judgement, and discretion

Excellence in customer service and stake-holder relationship development

Excellent communication and organisational skills

Excellence in conflict resolution and negotiation

Excellence in both working independently and creatively as a senior member of staff in a team environment

High level of initiative and flexible and proactive work ethic

Continuously strive to enhance team culture and foster a positive work environment Adherence to Launceston Central Inc. policies and procedures

Administrative Skills

High quality of written and verbal presentation

High level of Microsoft suite and IT software skills

Timeliness and excellence in managing workload, meeting deadlines and multi-tasking

Accurate record keeping, quality campaign and budget management and reporting and project management skills.

Proven experience in production, planning and management of social media, website, marketing and advertising scheduling and strategy.