About Myfoodlink

Based in Hobart, Tasmania, Myfoodlink is the leading independent online shopping platform for grocery and liquor in Australia and New Zealand. Our platform powers hundreds of online stores for groups like Bottlemart and FoodWorks, as well as many individual IGAs and specialty food stores.

We’re looking for a strategic and creative Marketing Specialist to help shape the future of ecommerce in grocery and liquor.

As our Marketing Specialist, you’ll play a key role in driving customer engagement, building loyalty, and growing our market presence. From crafting smart CRM strategies and managing digital campaigns, to launching innovative ecommerce features — you’ll be central to how we connect retailers with their communities online.

You’ll join a friendly, fast-moving team working from our bright and stylish top-floor Hobart office. The role is office-based, with client communications via phone, email, and virtual meetings — so clear communication and confidence in digital channels are a must.

Key Responsibilities

Develop and execute marketing strategies and campaigns to promote Myfoodlink’s products and services

Build and nurture our CRM to enhance customer engagement and retention

Target new business opportunities through effective marketing initiatives

Maintain and develop marketing to Myfoodlink’s existing customers to foster loyalty and provide upselling opportunities for our products and services

Drive innovation by developing and enhancing ecommerce marketing features and integrations within Myfoodlink

Develop strategies and implement campaigns for Myfoodlink ecommerce stores

Provide analysis and reporting on marketing campaign performance and adjustment of strategies accordingly

Management of digital advertising campaigns across multiple platforms for Myfoodlink

Build and maintain strong relationships with clients, partners, and team members

Stay up-to-date with industry trends to contribute fresh ideas for our improving our platform and driving growth in ecommerce

Qualifications & Skills

Strong written and verbal communication skills in English

Strong technical skills and experience with digital marketing tools and platforms (i.e., CRM, Google Merchant, Google Ads, social media advertising, email marketing tools)

Proven experience with CRM platforms, including strategy, segmentation, and workflow automation

Knowledge of marketing analytics, metrics and campaign performance measurement

Ability to create engaging, high-quality campaign content

Experience managing social media marketing strategies and campaigns

Excellent project management and organisational skills

Ability to work independently and collaboratively in a fast-paced team environment

Experience in grocery, liquor or ecommerce is preferred

Australian citizens or permanent residents preferred.

Successful applicants only will be contacted.