About the Role

Zynet is seeking an experienced, hands-on Marketing Lead to own and deliver our marketing strategy with precision, creativity, and purpose. This is a (63% FTE) based on-site in our Melbourne office, offering flexibility over five days to maximise collaboration and impact.

You will be responsible for reviewing our current marketing function, developing strategy, and leading execution across digital campaigns, content, partner programs, and more. You will also be the key connector between Zynet and our global and local strategic partners, driving co-marketing efforts and visibility across key industry sectors.

This is a unique opportunity to take a respected and well-established brand and help elevate its profile in the Australian market.

Key Responsibilities

Conduct a full audit of Zynet’s current marketing presence and assets

Develop and execute a marketing roadmap aligned to business goals

Lead end-to-end delivery of digital campaigns, email marketing, events and content

Tailor messaging for key industries including finance, manufacturing, transport and others

Engage with strategic vendor and referral partners to develop co-marketing initiatives

Produce high-quality, relevant content for LinkedIn, email, website and sales enablement

Track performance metrics, refine activity based on results and insights

Collaborate with internal stakeholders, working visibly and proactively from the office

Skills and Experience

Proven experience in B2B marketing, ideally within cybersecurity, IT services, or SaaS

Proven ability to lead and execute marketing programs end to end

Experience working with technology vendors and channel or referral partnerships

Excellent written communication and content creation skills

Strong capability in campaign delivery across digital platforms (LinkedIn, email, CMS, analytics)

High level of initiative, creativity and commercial acumen

Comfortable being embedded in a high-performing, team-oriented environment

Utilisation of emerging platforms and tools including AI

Why Join Zynet

Trusted and established cyber security and IT services provider with 20+ years’ success

Broad client base across key industries with long-term relationships

Strong global and in-country partner ecosystem ready to be leveraged

Opportunity to lead marketing in a growth-focused, highly respected business

Friendly, values-driven team that supports autonomy, accountability and collaboration

Flexible working structure: 3 days/week, ideally spread across the working week (63% FTE)

Apply Now

Along with your updated CV, please include a short introduction explaining why you’re a great fit for this role.