Superior Recruitment on behalf of : ILEARN OZ PTY LTD (Melbourne Metro College)

is looking for

Education Marketing Specialist

Location: Level 5, 440 Elizabeth Street, Melbourne, VIC 3000
Position: Full-Time, Permanent
Salary: $75,000 – $85,000 + Superannuation
Hours: 38 hours per week

About Us

ILEARN OZ PTY LTD, trading as Melbourne Metro College, is a leading Registered Training Organisation (RTO ID: 52791 | CRICOS Code: 03831C) located in Melbourne’s vibrant CBD. We deliver nationally recognised qualifications in business, management, retail, and healthcare to both local and international students. With a commitment to innovation and student success, we empower our graduates with the skills needed to thrive in today’s dynamic workforce.

About the Role

We are seeking a dynamic and results-driven Education Marketing Specialist to lead the development, implementation, and evaluation of advertising and marketing campaigns that drive student recruitment and enhance brand visibility. This role is perfect for a strategic thinker with a hands-on approach, capable of managing multi-channel campaigns and market research initiatives while collaborating with internal teams and external partners.

Key Responsibilities

Planning, developing, and executing integrated marketing campaigns to support enrolment targets and business growth.

Advising executives and stakeholders on advertising and communication strategies to effectively reach target student markets and build brand awareness.

Coordinating the production of advertising materials, including copywriting, graphic design, media scripting, video production, and media placement, within time and budget constraints.

Conducting market research to analyse demand trends, competitor activity, and student demographics to inform marketing strategies.

Supporting institutional growth through comprehensive marketing objectives, policies, and programs.

Commissioning and conducting market research to identify opportunities for new courses or delivery methods in domestic and international markets.

Advising on key marketing components, including course offerings, pricing strategies, advertising methods, promotional channels, and student recruitment funnels.

Creating, scheduling, and publishing engaging marketing content across digital platforms, including social media, email marketing, video, and web content.

Applying statistical modelling to assess the impact of pricing or scholarship strategies on enrolment and profitability.

Monitoring campaign performance using KPIs and providing actionable insights and reports to senior management.

Analysing data from digital marketing campaigns, CRM systems, and website traffic to optimise performance.

Recommending and implementing updates to online content to enhance search engine performance, user engagement, and lead conversion.

Skills and Experience Required

Minimum 1 year of experience in a marketing or communications role.

A Bachelor’s degree or higher in Marketing, Business, Communications, or a related field.

Proven ability to develop and execute multi-channel marketing campaigns aligned with business and student recruitment goals.

Strong understanding of market research, consumer behaviour, and data analysis methodologies.

Proficiency with digital marketing platforms, including Google Analytics, Meta Ads Manager, CRMs, CMSs, and email automation tools.

Exceptional communication skills with a flair for creating engaging content tailored to student audiences.

Strong project and time management skills with the ability to deliver under tight deadlines.

Experience in the education or training sector is highly desirable.

Experience working with international education agents, CRICOS marketing, and education fairs is advantageous.

What We Offer

A competitive salary package of $75,000–$85,000 plus statutory superannuation.

A key role in a respected, fast-growing RTO making a significant impact in the education sector.

A collaborative and inclusive team culture.

Access to modern facilities at our Melbourne CBD campus.

A balanced 38-hour work week to support your professional and personal wellbeing.