Are you a commercial-minded, hands-on Marketing Leader who’s excited by AI-driven growth and lead generation in the B2B space?

Business Benchmark Group, Australia’s leading advisory firm for trade and construction businesses, is seeking a high-performing Marketing Manager to drive our marketing strategy and execution to the next level. This is a rare opportunity to join a business on the rise – transforming the way we attract, nurture, and convert clients using world-class marketing and cutting-edge AI technologies.

About the Role:

As our Marketing Manager, you will:

Lead and inspire a small but mighty team of 4 (Content, Visual, Tech Leads plus outsourced appointment setting)

Own and deliver our marketing calendar, campaigns, and lead-generation strategy

Build, optimise and manage HubSpot workflows, automation and CRM strategies

Apply AI tools, bots and data-driven insight to enhance client acquisition, lead nurturing and conversion processes

Develop and execute integrated multi-channel campaigns across email, social, paid, SEO, and events

Partner closely with our Sales & Coaching teams to ensure qualified lead flow, high funnel conversion, and measurable business impact

Monitor, report, and optimise performance KPIs including leads, conversion rates, CPL, and pipeline value

Safeguard our brand positioning as Australia’s benchmark in trade & construction business advisory

What You’ll Bring:

5+ years marketing leadership experience (B2B services, professional advisory or coaching preferred)

Demonstrated expertise in HubSpot CRM & Marketing Hub – automation, nurturing, workflows, reporting

Experience applying AI tools, chatbots, content automation, and data-driven optimisation in marketing funnels

Strong campaign development and execution skills across digital, social, and offline channels

Proven success in generating qualified B2B leads and improving funnel conversion rates

Confident leadership of creative, tech and content teams

Commercially savvy, hands-on, proactive, and outcome-focused

Excellent stakeholder management and cross-functional collaboration skills

Why Join Us?

Leadership role in a growing, purpose-driven business advisory firm

Direct influence on revenue growth, client acquisition and market positioning

Autonomy to innovate and introduce AI-driven marketing methods

Dynamic, entrepreneurial team culture

Competitive salary package – up to $150,000 + Super

Ready to lead marketing innovation in a high-impact environment?
Apply now with your CV and cover letter to join Business Benchmark Group and shape the future of trade & construction business advisory excellence.