Marketing Manager – Dangerous Goods Entertainment (Melbourne)

Full-Time | Hybrid Work | Event & Music Industry

Key Selling Points:

Lead digital marketing for one of Australia's top electronic music event companies

Drive ticket sales through strategic Facebook Ads and email/SMS campaigns

Manage and mentor a dynamic marketing team in a fast-paced environment

About Us

Dangerous Goods Entertainment is a premier event company specializing in large-scale electronic music festivals across Melbourne and beyond. Our mission is to create unforgettable experiences that resonate with music enthusiasts.

About the Role

We're seeking a results-driven Marketing Manager to spearhead our digital marketing initiatives. This role involves managing our Facebook Ads account, optimizing email and SMS marketing campaigns, leading the marketing team, and contributing to overall sales strategies.

Key Responsibilities

Digital Advertising:

Develop and manage Facebook and Instagram ad campaigns to maximize ROI

Monitor ad performance and implement optimization strategies

Email & SMS Marketing:

Design and execute targeted email campaigns using platforms like Mailchimp or Klaviyo

Implement SMS marketing strategies to engage our audience effectively

Team Leadership:

Lead and mentor the marketing team, including designers and content creators

Coordinate with external agencies and freelancers as needed

Sales Strategy:

Collaborate with the sales team to develop and implement strategies that drive ticket sales

Analyze campaign performance data to inform future marketing decisions

Skills & Experience

Minimum 3 years of experience in digital marketing, preferably within the events or entertainment industry

Proven expertise in managing Facebook Ads campaigns with a strong track record of ROI

Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo, Audience Republic) and SMS marketing tools

Strong leadership skills with experience managing a marketing team

Excellent analytical skills to assess campaign performance and make data-driven decisions

Passion for electronic music and live events is a plus

Benefits

Competitive salary package

Flexible hybrid working environment

Opportunity to attend and be part of major music festivals

Professional development and growth opportunities within the company

Collaborative and creative team culture

How to Apply

If you're ready to take our marketing efforts to the next level and be part of an exciting journey in the music event industry, we'd love to hear from you.

Apply Now by submitting your resume and a cover letter detailing your relevant experience and why you're the perfect fit for this role.