Marketing Manager – Dangerous Goods Entertainment (Melbourne)
Dangerous Goods Entertainment Pty Ltd
Posted 10 days ago
Marketing Manager – Dangerous Goods Entertainment (Melbourne)
Full-Time | Hybrid Work | Event & Music Industry
Key Selling Points:
Lead digital marketing for one of Australia's top electronic music event companies
Drive ticket sales through strategic Facebook Ads and email/SMS campaigns
Manage and mentor a dynamic marketing team in a fast-paced environment
About Us
Dangerous Goods Entertainment is a premier event company specializing in large-scale electronic music festivals across Melbourne and beyond. Our mission is to create unforgettable experiences that resonate with music enthusiasts.
About the Role
We're seeking a results-driven Marketing Manager to spearhead our digital marketing initiatives. This role involves managing our Facebook Ads account, optimizing email and SMS marketing campaigns, leading the marketing team, and contributing to overall sales strategies.
Key Responsibilities
Digital Advertising:
Develop and manage Facebook and Instagram ad campaigns to maximize ROI
Monitor ad performance and implement optimization strategies
Email & SMS Marketing:
Design and execute targeted email campaigns using platforms like Mailchimp or Klaviyo
Implement SMS marketing strategies to engage our audience effectively
Team Leadership:
Lead and mentor the marketing team, including designers and content creators
Coordinate with external agencies and freelancers as needed
Sales Strategy:
Collaborate with the sales team to develop and implement strategies that drive ticket sales
Analyze campaign performance data to inform future marketing decisions
Skills & Experience
Minimum 3 years of experience in digital marketing, preferably within the events or entertainment industry
Proven expertise in managing Facebook Ads campaigns with a strong track record of ROI
Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo, Audience Republic) and SMS marketing tools
Strong leadership skills with experience managing a marketing team
Excellent analytical skills to assess campaign performance and make data-driven decisions
Passion for electronic music and live events is a plus
Benefits
Competitive salary package
Flexible hybrid working environment
Opportunity to attend and be part of major music festivals
Professional development and growth opportunities within the company
Collaborative and creative team culture
How to Apply
If you're ready to take our marketing efforts to the next level and be part of an exciting journey in the music event industry, we'd love to hear from you.
Apply Now by submitting your resume and a cover letter detailing your relevant experience and why you're the perfect fit for this role.
About Dangerous Goods Entertainment Pty Ltd
This company does not have any further information provided at this time. We encourage you to research the company by searching for them to learn more about the company or role in question before applying.
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