Job description

Job Advertisement: Marketing Specialist
Company: AA TRAINING PTY LTD trading as Hospitality Training Academy (HTA)
Location: Parramatta, Sydney NSW 2150, Australia
Job Type: Full-time
Salary: $76,500.00 – $86,500.00 per annum

About Us

AA TRAINING PTY LTD trading as Hospitality Training Academy (HTA) is a Registered Training Organisation (RTO) based in Parramatta, Sydney. HTA was established with the vision to deliver in-depth knowledge in hospitality and business education through professional faculty and state-of-the-art teaching facilities. Our nationally recognised courses are designed to build strong foundations for aspiring professionals aiming for careers in hospitality management, entrepreneurship, and leadership on a global scale.

Position Overview

We are seeking a creative and results-driven Marketing Specialist to lead and execute our marketing strategies. The successful candidate will play a key role in promoting HTA’s educational programs, enhancing brand visibility, and driving student enrolments and industry engagement.

Key Responsibilities

Plan, develop, and implement strategic marketing and advertising campaigns aligned with business goals.

Advise senior management on promotional strategies to reach target audiences and boost brand awareness.

Manage production of marketing materials including digital content, print media, videos, and social media assets.

Conduct market research to assess student demand, analyse trends, and identify growth opportunities.

Develop marketing policies, programs, and campaigns to support business growth and student recruitment.

Oversee external market research to evaluate consumer behaviour and market characteristics in the education sector.

Provide input on product offerings, pricing strategies, promotions, and distribution channels.

Create and publish engaging content across digital platforms, including social media, websites, and email.

Analyse marketing campaign performance using statistical tools and digital analytics.

Monitor and report on key performance indicators (KPIs), providing insights and recommendations.

Ensure all marketing activities comply with regulatory standards and brand guidelines.

Qualifications and Skills

Bachelor’s degree in Marketing, Business, or a related field.

Minimum 1 year of experience in a marketing, communications, or coordination role.

Strong analytical and project management abilities.

Excellent written and verbal communication skills.

Proficiency in digital marketing tools, content creation, and analytics platforms.

Creative mindset with the ability to develop innovative promotional strategies.

Knowledge of education marketing regulations and compliance standards is advantageous.

Familiarity with social media marketing (organic and paid) and SEO best practices.

What We Offer

A collaborative and supportive team culture.

Professional development opportunities within the education sector.

Autonomy to manage and execute comprehensive marketing campaigns.

The opportunity to make a meaningful impact on student success and industry collaboration.

A purposeful role contributing to the growth of a leading hospitality training provider.

How to Apply

To apply, please submit your resume along with a brief cover letter outlining your suitability for the role. Join AA TRAINING PTY LTD trading as Hospitality Training Academy (HTA) and play a key role in our mission to shape the next generation of hospitality and business leaders.

Work Authorisation:

Australia (Preferred)

Work Location:

Onsite, Parramatta NSW 2150

Job Type: Full-time

Pay: $76,500.00 – $86,500.00 per year

Benefits:

Professional development assistance

Schedule:

Day shift

Work Authorisation:

Australia (Required)

Work Location: In person