Silkari is an innovative Australian hospitality and building management group with Chinese foundational influences. The Silkari brand is inspired by the exceptional properties of silk - beauty, strength and versatility – echoed in each Silkari Property. Silkari recognises the importance of providing a professional and committed management team that is effective and well supported by strong customer service, place-making programs, a compliance approach and management systems to deliver a professional and community focused service that meets the requirements of the owner, residents and tenants.

Silkari Urban CKS Sydney Airport Hotel is conveniently located just 5 minutes from Sydney International Airport and 10 minutes from the Domestic Terminal. Catering to both business and leisure travellers, the hotel offers comfortable accommodation, long-term parking, and convenient airport shuttle services.

As part of the Silkari team, you'll be joining a professional and guest-focused environment committed to service excellence and creating lasting impressions.

ABOUT THE ROLE

Silkari Urban CKS Sydney Airport Hotel is hiring a Marketing Specialist. This position plays a key role in shaping the brand’s identity and driving its success through creative and strategic marketing initiatives. You will assist in managing guest experience, tour flow and external vendor relationships while leading the marketing team to exceed departmental and hotel performance goals.

As the Marketing Specialist, you will:

Develop and implement marketing strategies to promote the hotel’s brand, services, and promotions across digital and traditional channels.

Manage online presence, including the hotel website, social media platforms (Facebook, Instagram, LinkedIn, etc.), and third-party booking sites to ensure brand consistency and engaging content.

Create compelling marketing content, including blog posts, email campaigns, promotional materials, and newsletters to drive bookings and guest engagement.

Coordinate with internal teams to ensure marketing efforts align with operational needs and guest experience goals.

Collaborate with travel agents, tourism boards, and corporate partners to increase visibility and generate business leads.

Monitor and analyse market trends, customer behaviour, and competitor activity to provide insights and make data-driven recommendations.

Track and report on campaign performance using tools like Google Analytics and booking engine data to measure ROI and improve future campaigns.

Support PR efforts and assist in organising media visits, influencer collaborations, and promotional events.

Ensure all marketing activity complies with brand standards, local regulations, and budget requirements.

ABOUT YOU

1. 6+ experience in a similar role is highly regarded

2. At least Bachelor degreen in Economics, Hospitality or Marketing

3. Proven success in leading and developing teams

4. Excellent interpersonal, communication and time management skills

5. Results driven with strong influencing skills

6. Strong analytical skills with the ability to translate data into profitable action

7. Strategic orientation with the know how to problem solve under pressure

8. Proficient in English and Chinese.

BENEFITS

The best hotel training opportunities produced independently by Silkari

‘Great Places to Work’ certified

Discounts on hotel rooms including all properties within the Silkari group, for you and your family & friends

Discounts on food & beverage across all our hotels

Recognition programs to keep you motivated

Wellbeing & mindfulness programs to ensure you stay healthy

Employee Assistance Program

Join the team at Silkari Urban CKS Sydney Airport Hotel and be part of a dynamic hospitality environment where guest experience comes first. Please send your resume and cover letter to [email address]. We look forward to welcoming you to our team!

TO LEARN MORE

Visit silkarihotels.com.au to learn more about our workplace culture and career opportunities.