Say hello to Cybertify — the new force in cybersecurity consulting.

We’re not here to blend in. We’re here to raise the bar. Cybertify was founded to bring precision, execution, and operational discipline to cybersecurity in a market that’s lost its edge, or maybe never had it to begin with.

Led by a seasoned lawyer with a track record of building high-performance consulting teams, we are assembling an Elite Cyber Squad to take on compliance, GRC, offensive & defensive security across Australia’s most regulated sectors.

If your current firm has been acquired, diluted, or lost its identity, now is the time to move. Cybertify is independent, focused, and unapologetically ambitious. We don’t have a website (yet), but when it launches, it will speak for itself.

Join us now, before the launch. Help us build it right. Be part of the future of cybersecurity consulting.

Cybertify stands as Australia's trusted compliance-first cybersecurity consulting firm, dedicated to serving organisations in the nation’s most stringently regulated sectors. We serve clients across legal, finance and fintech, medical & aged care, education, government, critical infrastructure, and technology & SaaS. Our reputation is built on precision, compliance, and credibility.

Your Role

We are searching for a world-class B2B Marketing Manager to build and run Cybertify’s entire demand generation engine. This is not branding. This is not fluff. This is about owning market attention, generating serious inbound pipeline, and positioning Cybertify as the most respected cybersecurity consulting firm in Australia.

You must be fluent in:

Full-funnel campaign orchestration

Performance marketing across LinkedIn, Meta, Youtube, Google

Platform automation (Salesforce, analytics, segmentation)

Growth loops, retargeting, intent triggers, and buyer psychology

You must be obsessed with marketing results. If you don’t know your exact CPL benchmarks for LinkedIn Ads in APAC — or the difference in lead conversion between carousel vs. single image — this role is not for you.

Core Responsibilities

1. Demand Generation & Paid Performance

Architect and run full-funnel paid campaigns across LinkedIn, Meta, Youtube and Google

Build segmented campaigns by industry, buyer persona, deal size, and urgency

Launch and optimise A/B variants with precision (headline, CTA, asset, audience)

Integrate all performance tracking through Salesforce, Google Tag Manager, GA4, and offline conversion syncing

Set and hit hard CPL, CTR, and ROI benchmarks weekly

2. Funnel, CRM, and Automation Infrastructure

Own Salesforce’s marketing stack — from list segmentation to advanced workflows

Build scalable nurture sequences, lead scoring models, and lifecycle automation

Design and deploy high-conversion landing pages, Typeform lead flows, and gated assets

Ensure end-to-end attribution, from ad click to contract close

3. Social & Brand Growth Execution

Own LinkedIn organic content strategy — from hooks to hashtags, from founder content to team-based distribution

Build followers through precision storytelling, commentary, and content loops

Ensure tone, relevance, and visual consistency are world-class

Run scheduled social funnels for service promotion, hiring, and authority building

4. Event & Channel Partnerships

Secure Cybertify’s presence at high-value events and institutions: LegalTech, FinTech Australia, AusCERT, CeBIT, ACS, AISA, and more

Build and promote live webinars, seminars, roundtables, and sponsorships

Ensure post-event workflows are in place for warm lead capture, segmentation, and reactivation

5. Content & Collateral Creation

Own all digital assets: pitch decks, brochures, one-pagers, lead magnets, and gated content

Collaborate with internal teams to build client-ready service collateral

Write and edit high-performing copy that converts

Mandatory Sector Experience

Experience marketing cybersecurity services to the following sectors is mandatory:

Financial Services & Fintech

Medical & Aged Care

Technology & SaaS

Education

Legal

Not-for-Profit (NFP)

You must understand the buying behaviour, compliance pressures, and messaging nuances required to convert leads in these environments.

Role Requirements

5+ years of B2B marketing experience within a cybersecurity consulting firm (not SaaS)

Expert-level hands-on ability with LinkedIn Ads, Meta Ads, YouTube Ads, Google Ads

Proven track record generating leads and building pipeline in regulated industries

Strong campaign execution skills and ability to manage multiple active campaigns

Demonstrated success growing social media presence and converting event promotions into leads

Salesforce, Google Analytics, and CRM performance tracking experience

Evidence of growing B2B brands, running live event promotions, and managing full funnel execution

Workplace Requirements

Tech-savvy and systems-minded — this is a digital-first, paperless environment

Structured and driven — must operate with speed and precision

Based in Sydney, minimum 3 days per week onsite

Dedicated, professional home office setup required for remote work

Performance Metrics

Qualified inbound leads per channel (LinkedIn, Meta, Youtube and Google)

Campaign ROI, CPL, conversion rate by audience segment

Growth in social media engagement and brand presence

Registrations and conversions from events and webinars

Internal alignment with Sales and measurable pipeline contribution

Contribution to marketing playbooks, assets, and campaign infrastructure

How to Apply

Submit your resume and a cover letter via Seek explaining why you’re the right person to lead Cybertify’s marketing strategy.