Digital Marketing Officer

Are you an digital marketer with a passion for delivering strategic campaigns, driving engagement and making the most of CRM platforms?

A leading not-for-profit association is seeking a Digital Marketing Officer to join their Canberra-based team in a permanent, full-time role.

The Opportunity
This is a fantastic opportunity for a Digital Marketing professional with at least 3 years' experience to take the lead on outbound marketing and digital campaigns. Reporting to the Senior Marketing and Membership Manager, the role is responsible for delivering targeted campaigns across email, social media and the Association's website, with a strong focus on using the new CRM (iMIS) to segment audiences and deliver meaningful, data-driven communications.

A major focus of the role is leveraging the full capabilities of the new CRM system (iMIS) to deliver strategic, data-driven communications. This means developing and executing campaigns that go beyond generic messaging-using segmentation, audience insights, and behavioural data to tailor communications that truly resonate with members to achieve organisational objectives. Whether promoting events, courses, or advocacy initiatives, the goal is to ensure the right messages reach the right people at the right time.

They are looking for someone who is confident managing multiple tasks at once, comfortable working both independently and as part of a collaborative team, and passionate about using data to continuously refine and improve member engagement.

They are looking for someone who is confident managing activities, comfortable working both independently and collaboratively, and has a keen eye for detail and performance metrics.

Key Responsibilities

• Develop, write, build and schedule email campaigns using Mailchimp and iMIS
• Manage and grow the ARA's social media presence across LinkedIn
• Collaborate with internal teams to promote ARA events, learning opportunities and advocacy work
• Coordinate and update website content via WordPress
• Use segmentation tools and CRM insights to optimise customer journeys
• Work with the in-house designer to create visual content for digital campaigns
• Produce and present monthly marketing performance reports
• Support the ongoing development of marketing automation and digital content strategy

What You Will Bring

• Minimum 3 years' experience in a digital marketing role
• Strong skills in email marketing and campaign management
• Demonstrated experience using CRM systems (must have previous or current CRM experience)
• Strong written skills - someone who brings a high level of attention to detail and proofreading
• Experience managing and growing social media accounts, particularly LinkedIn
• Experience with content management systems such as WordPress
• Sound understanding of digital analytics, reporting and SEO principles
• Excellent time management, attention to detail, and ability to meet deadlines
• A collaborative approach with the ability to work independently and check in proactively

Desirable

• Tertiary qualifications in Marketing, Communications or a related field
• Experience in an association or membership-based organisation
• Familiarity with Adobe Creative Suite and/or Canva
• Experience with Microsoft365, Teams and SharePoint

Why Work With this Association?
Committed to putting their members first, leading with purpose, and fostering a workplace that's both fun and focused.

• Ability for a performance bonus of up to 10% (after a full FY has been worked with us)
• WFH Monday & Friday (they can still come into the office if they prefer)
• Carparking provided
• Additional leave - extra annual leave days provided over Christmas to contribute to the Christmas leave shutdown. Usually approx. 3-4 days with a few additional days required from own leave balance
• Mobile phone allowance of up to $55/month
• Employee Assistance Program for team member and immediate family members (four provided counselling sessions/year)

How to Apply

To apply, submit your resume and cover letter.

Only applicants with the right to live and work in Australia will be considered.