Are you a digital storyteller who knows how to grow audiences, build brand love, and create content that actually converts?

Coach Mark Carroll—one of the world’s leading online fitness coaching brands—is on the hunt for a creative, strategic Digital Marketing Manager to lead our content strategy, organic growth, and brand expansion across social media, email, and digital platforms.

At Coach Mark Carroll, we believe in transforming lives by delivering the world’s best personalised fitness coaching—led by real experts to achieve real results. Our mission is to become the most trusted fitness coaching app on the planet by helping people smash their goals and experience lasting transformation.

What began with one coach and a mission to simplify strength training has grown into a global fitness brand with over 150,000 program participants across 120+ countries. We create world-class educational programs, social media content, podcasts, and tools that empower our loyal global community.

We live by four core values:

Drive: Relentlessly pushing boundaries with a growth mindset.

Intentional: Planning and executing with clarity and purpose.

Empowering: Helping people unlock their full potential with confidence and evidence.

Real: Staying honest and authentic, with no-BS coaching that earns lasting trust.

We’re now hiring a Digital Marketing Manager to lead and scale our digital strategy, campaign performance, and brand visibility across paid, organic, and partner ecosystems.

🎯 Your Mission

As Digital Marketing Manager, you will lead cross-channel marketing execution and growth strategy to drive leads, conversions, and brand engagement. You'll collaborate with internal teams and external partners to own performance marketing, funnel development, and top-of-funnel audience expansion.

This role blends strategy with hands-on execution and will see you owning paid and organic growth, while coordinating with creators, affiliates, and strategic partners.

📌 Key Responsibilities

🔥 Performance & Growth

Execute lead generation campaigns for both paid and organic channels (webinars, lead magnets, email funnels, etc.)

Lead SEO, SEM, and CRO strategy to grow qualified organic traffic and improve funnel performance

Plan, launch, and scale paid campaigns across Meta, Google, YouTube, TikTok, and emerging platforms

Own performance-driven marketing strategy with a core focus on revenue growth, ROAS, and LTV

Build and manage funnels across lead generation, retargeting, and conversion stages to maximize sales performance

Lead A/B testing and iterative optimization to improve cost per acquisition and increase customer value

Develop dynamic campaign strategies to drive monthly and quarterly revenue targets

📈 Organic & Content Marketing

Develop and implement content strategies across Instagram, TikTok, Facebook, LinkedIn, and YouTube

Grow top-of-funnel reach and engagement through high-quality, consistent organic content

Own and execute the social media content calendar in collaboration with the team

Analyze platform insights to optimize content types, posting cadence, and audience engagement

🤝 Partner & Third-Party Coordination

Manage marketing deliverables and co-branded content with affiliates, podcast guests, creators, and media partners

Coordinate cross-promotions and campaign integration across third-party platforms

Align timelines, assets, and messaging with internal and external stakeholders for joint marketing initiatives

📊 Analytics & Strategy

Monitor and report on performance KPIs including ROAS, CAC, CVR, organic growth, and campaign revenue contribution

Create and manage dashboards to give leadership team visibility into performance and opportunities

Identify marketing gaps and lead innovation across channels and tactics

🧠 What You Bring

3–5+ years in digital or performance marketing, ideally with revenue ownership

Demonstrated success scaling digital campaigns and directly driving revenue growth

Advanced knowledge of Meta Ads Manager, TikTok Ads, Google Ads, GA4, HubSpot, and email platforms like Klaviyo

Strong analytical skills with a test-and-learn mindset

Excellent communication and collaboration skills—especially when coordinating with partners

Strong grasp of social-first storytelling, copywriting, and platform-native content formats

Excellent project management and communication skills, especially when juggling partner campaigns

Passion for fitness, health, and purpose-driven brands

🌟 What You’ll Get

Flexible hybrid or remote work options

Full access to all Coach Mark Carroll programs and resources

A clear pathway for professional development in a fast-growing, purpose-led brand

A team that values bold ideas, healthy collaboration, and transformative impact

How to Apply

Ready to grow a global fitness brand and change lives in the process? Apply now with your CV, links to campaigns or content you’ve worked on, and a note on one strategy you’d love to test in this role.