The Company
Our client is a global fashion brand celebrated for its rebellious spirit, bold designs, and uncompromising approach to style. Known for creating high-quality apparel and accessories that champion individuality, the brand has built a loyal following across the UK, US, Australia, and Europe. With a fast-paced culture and a focus on innovation, they continue to disrupt the fashion space with every new drop.

The Role
As the Head of Ecommerce, you’ll lead the charge on all things digital commerce — owning strategy, performance, and execution across global websites and mobile app. From conversion rate to AOV and everything in between, you'll drive end-to-end ecommerce performance, while guiding a team of specialists across merchandising, SEO, and onsite experience. Reporting directly to the VP of Ecommerce & Technology, this is a high-impact leadership role with direct influence on revenue, platform growth, and digital customer experience.

Key Responsibilities

• Own global ecommerce KPIs (CVR, AOV, UPT, bounce rate, checkout start rate)
  
  
• Lead the digital roadmap and performance strategy across UK, US, AU, and EU markets
  
  
• Oversee onsite merchandising, CRO testing, and UX updates using Shopify Plus, Searchspring, and Tapcart
  
  
• Drive platform enhancements and feature rollouts in collaboration with Tech and Dev teams
  
  
• Manage and mentor a team across ecommerce, SEO, and merchandising
  
  
• Align creative, CRM, CX, and digital teams to deliver seamless, conversion-led experiences
  
  

Skills & Experience

• 5+ years in senior ecommerce or digital product roles, ideally in fashion, beauty, or lifestyle DTC
  
  
• Proven success managing ecommerce P&L and scaling digital revenue
  
  
• Deep knowledge of Shopify Plus and ecommerce analytics tools (GA4, Looker, Elevar)
  
  
• Experience in international ecommerce including pricing, tax, logistics, and payments
  
  
• Strong leadership skills — able to think strategically and execute at speed
  
  

Benefits

• Generous staff discounts
  
  
• Hybrid working model – WFH one day a week
  
  
• Career development in a high-growth business
  
  
• Collaborative, fast-paced team culture
  
  

For More Information
For a confidential discussion about the role or your next career move, please contact Darien Gourlay at 0422 430 073 or email [email protected].

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