Job Title- Digital Communications Officer

$93,235.45 - $101,108.52 per annum base

Permanent Full Time

Exciting opportunity to join one of Melbourne's largest municipalities.

The City of Brimbank is the second largest municipality in metropolitan Melbourne. Only 10 kilometres west of Melbourne, it's the gateway to Melbourne's western suburbs and the regions.

With half its 196,000+ residents born overseas, and with more than 160 languages spoken, Brimbank is one of Australia's most multiculturally diverse municipalities.

This fast-evolving City compromise 25 suburbs, and the five key activity centres of Sunshine, St Albans, Deer Park, Sydenham and Keilor – all thriving communities with their own unique range of attractions and amenities from expansive community spaces to vibrant public art. Residents and visitors alike make great use of Brimbanks many playgrounds, parks, libraries, neighbourhood houses and community centres.

Some of Brimbanks key attractions include its state-of-the-art performance space – the 'Bowery Theatre' in St Albans; and the worldclass 'Brimbank Aquatic and Wellness Centre' which features a 24-hour gym, waterslides, and heated Olympic sized swimming pools, along with a six green star rating for its innovative and sustainable design.

Brimbank is continuously growing, with many transformational infrastructure projects about to break ground. A key focus of the coming years will be working with the State and Federal Governments to establish Melbourne Airport Rail; to complete redevelopment of Sunshine and Albion Stations; and the realisation of the Sunshine Precinct Masterplan which will Sunshine transformed into a CBD, vastly increasing local jobs, housing, businesses, services and tourism to provide for the many tens of thousands of people living, working and travelling through the Brimbank.

The municipality has a large asset base, and has a broad range of opportunities to innovate, plan and deliver to better meet its community's needs.

Brimbank is situated on the traditional lands of the Wurundjeri and Bunurong people. We pay our respects to their Elders past, present and emerging

Every person working for Brimbank City Council shares our aspiration to make our City the best it can be!

The role

• Reporting to the Digital Communications Coordinator, we are seeking a Digital Communications Officer who can bring their skills and experience to:
• Work collaboratively with the Digital Communications Coordinator to plan and implement digital strategies that align with Council priorities and community engagement goals.
• Work closely with other Communications and Community Engagement business units to effectively communicate with and engage target audiences.
• Create and deliver engaging and accessible digital content that supports Council projects, services, events and internal communications.
• Monitor and moderate social media channels, managing community interactions and tracking performance to inform future content.
• Manage day-to-day content updates for Council websites, ensuring content is accurate, engaging, and aligned with accessibility and SEO best practices.
• Assist with strategic content planning, using analytics to monitor performance across digital channels and identify opportunities for enhancement.
• Support the delivery of e-newsletters and digital campaigns, including managing subscriber databases and campaign reporting.

To be considered you will have:

• Demonstrated ability to develop, deliver and manage engaging digital content across websites, social media and e-newsletters, with a strong understanding of tone, accessibility and audience needs.
• Proven experience in creating and scheduling social media content, managing community interactions and using platform insights to guide engagement strategies.
• Skilled in supporting and contributing to digital communication strategies and campaigns in collaboration with internal stakeholders.
• Experienced in using digital systems such as CMS platforms, social media scheduling tools, email marketing systems and analytics tools such as Google Analytics and Meta Business Suite.
• Strong organisational and time management skills, with the ability to manage multiple projects, meet deadlines and adapt to urgent priorities.
• Excellent interpersonal skills with the ability to work collaboratively, uphold organisational values and communicate effectively in a government or community-focused environment.

Benefits of working at Brimbank include:

• Rostered day off
• 36 hour working week
• Flexible work practices including hybrid working arrangements
• 16 days of personal leave per year (FTE)
• 16 weeks paid parental leave (FTE)
• 3 weeks partner leave
• Make a positive impact to your local community

To view a full list of employee benefits, please view Council's Employee Value Proposition

To view a copy of this Position Description, please go to https://www.brimbank.vic.gov.au/careers and click on the Job Listing. To apply, please include your Resume and a Cover Letter of no more than 2 pages, outlining how you can deliver on the key aspects of the role and how you will assist Brimbank in 'becoming the best it can be'.

Brimbank City Council actively encourages applicants from Aboriginal and Torres Strait Islander heritage, people living with disability, and LGBTQIA+ and people from culturally diverse backgrounds to explore the opportunity of a career at Brimbank.

If you have any support or access requirements, or would like to speak to someone about employment process please contact People Culture and Wellbeing on 92494000.

Brimbank City Council is a Child Safe organisation and endeavouring to promote child safe, child friendly practices.

To be eligible for employment at Brimbank City Council you must be an Australian citizen, permanent resident of Australia or be legally entitled to work in Australia.

All applications should be submitted online by clicking on 'Apply' link.

Direct any queries regarding the role to: Cathy Culliver at [email protected]

Don't meet every single requirement for this role? Studies have shown women and those of underrepresented groups are less likely to apply for roles unless they meet every criterion. At Brimbank City Council, we recognise that different experiences make for great community outcomes. If you are excited about this role, but your experience doesn't perfectly align to the criteria we encourage you to click the APPLY button now and submit your application.

If you want to know more about what we do or why you should work for Brimbank City Council check out our web page: https://www.brimbank.vic.gov.au/careers

Please use Google Chrome if you have any difficulties viewing / downloading the Position Description