About Babybee

At Babybee, we’re redefining prams and baby gear for modern Australian families. We create award-winning products designed to make life easier (and more stylish). Our passionate team cares deeply about delivering innovative products and best-in-class experiences, all while having fun doing it.

The Opportunity

We’re looking for a creative, strategic and hands-on Social Media Lead to join our marketing team.

In this role, you’ll lead the development of Babybee’s social media, content and ambassador strategy, helping drive the evolution of one of Australia’s fastest-growing baby brands. You’ll work cross-functionally with our marketing, creative and digital teams, with genuine ownership, visibility and opportunities to grow.

Key Responsibilities

Develop and execute Babybee’s social media and influencer/ambassador strategy in line with broader marketing and business objectives.

Plan and execute social shoots from concept to final delivery.

Confidently appear on camera when needed and produce UGC-style, trend-driven or educational videos that feel authentic and on-brand.

Collaborate with the marketing and digital teams while working independently to create content that drives engagement and sales.

Manage influencer and ambassador partnerships across strategy, budgeting, outreach, briefing and approvals.

Drive community engagement through thoughtful interaction and proactive relationship-building with followers and brand advocates.

Collaborate cross-functionally with marketing, creative and digital teams to align content with launches, campaigns and seasonal storytelling.

Analyse performance, uncover insights and use data to refine strategy and identify growth opportunities.

Stay ahead of trends across platforms, experimenting with new formats, algorithms and creative ideas that push the brand forward.

About You

Min 3–5 years’ experience in social media, influencer marketing or content creation for a brand or agency.

Proven ability to plan and execute content calendars and campaigns end-to-end.

Strong in-app (Instagram/TikTok) video editing skills and confidence using tools like CapCut, InShot or similar.

Creative eye for styling, storytelling and brand consistency.

Experience managing influencer collaborations, gifting or paid partnerships.

Organised, proactive and able to juggle multiple projects with strong attention to detail.

Comfortable being behind and in front of the camera.

Passionate about content that drives connection, engagement and commercial results.

Why You’ll Love It

Be part of a passionate, fast-growing Australian baby brand with a loyal and engaged community.

Take real ownership of key brand channels and space to make your mark.

Join a collaborative, creative team culture where ideas are encouraged and recognised.

Hybrid work model (1 day WFH per week).

Enjoy staff discounts and free on-site parking.

Applications close soon - apply here: https://tfmg1fqfaoc.typeform.com/to/svheaogq