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Marketing Manager at Yakka Finance

Yakka Finance
Sydney, NSW
A$90,000-$130,000 p/a + Bonus for Marketing Impact
Marketing & Communications → Management
Full-time
Hybrid

Posted 5 days ago


How often do you get to be the first Marketing Manager at a national award-winning business — and build the Marketing strategy with a team that is ready to succeed.

Who We Are

We don't want to be a typical asset finance brokerage. We are a young company and want to showcase our brand story well through all marketing channels.

At Yakka Finance, we do more than secure funding — we help Australian businesses grow, thrive, and feel supported every step of the way.

We’re a multiple award-winning boutique commercial asset finance brokerage, helping business owners secure the funding they need from over 60 major bank and non-bank lenders.

We make it simple for businesses to acquire the equipment they need to run and grow — without tying up their own capital.

Our clients span industries including construction, transport, earthmoving, agriculture, manufacturing, medical, forestry, and much more.

At the helm, our Managing Director has been named “Asset Finance Broker of the Year” in 2022, 2023, and 2025. With that level of industry respect and credibility behind us, we’re now ready to take the next step — and we’re looking for a Marketing Manager with serious creativity and firepower to help us grow even faster and build a national brand that stands out.

As we grow, we’re ready to build a brand that matches the energy and impact of the work we do daily — and that’s where you come in.

The Opportunity

This is Yakka’s first dedicated Marketing Manager hire, and it’s a big one.

You’ll have full ownership of Yakka’s marketing strategy and execution — from brand storytelling to digital growth. We’re looking for someone who can build the system, not just run it. Someone who loves to take the reins, make things happen, and see tangible results.

You’ll report directly to the Managing Director and work closely with the leadership team to craft and execute a marketing roadmap that drives growth, engagement, and loyalty across all our touchpoints. Led and created by you.

This is your chance to create and lead the marketing function from scratch — and eventually scale it into a full marketing team

Located at 60 Castlereagh Street in our new offices - https://vimeo.com/1100457448

What You’ll Be Doing

Marketing Strategy & Planning

Build and own the annual marketing plan and budget.

Set KPIs and performance metrics for all channels.

Analyse results, report ROI to leadership team, and optimise campaigns based on data.

Align marketing activity with business goals (deal volume, referrer gro

Brand & Content Leadership

Shape and own the Yakka brand voice across all channels — professional, authentic, human.

Oversee all content creation and communications, including client stories, case studies, and internal marketing collateral.

Ensure consistency across every touchpoint — from proposals and pitch decks to social posts and newsletters.

Bring creative ideas to life — from storytelling campaigns of clients to scroll-stopping creatives where we educate our clients.

PR, Media, and Partnerships

Develop media relationships and identify PR opportunities (finance features, award submissions, podcasts, guest articles).

Amplify the Yakka brand through industry partnerships, sponsorships, and community engagement.

Build our reputation as a trusted, people-first brand within the finance industry.

Social Media & Personal Brand Building

Manage and grow Yakka’s presence across TikTok, Instagram, LinkedIn, and YouTube.

Work closely with the team to build strong personal brands of brokers around what makes Yakka successful.

Develop engaging video content, behind-the-scenes storytelling, and thought leadership campaigns that showcase what makes us different.

Email, CRM & Automation

Take ownership of email marketing and our Salesforce customer and referral partner database to nurture them

Create automated and campaign-based nurture sequences that engage and educate clients and referrers.

Use segmentation and insights to improve open rates, engagement, and conversions.

Build automations and workflows within tools like Salesforce, Email Management, Text, Mailchimp etc to scale customer engagement.

If you enjoy streamlining all business operations, this is a massive bonus for us as well so we run more efficiently

Digital Marketing & Growth

Run and optimise SEO and paid campaigns yourself or with a dedicated SEO partner (Google Ads, Meta Ads, remarketing).

Manage and optimise the Yakka website, ensuring strong UX, CRO, and lead generation.

Leverage analytics to track performance, improve ROI, and identify growth opportunities.

Videography & Creative Direction

Lead creative direction for client stories, testimonials, and short-form video.

We have so many clients we need to capture and showcase our story

Oversee external suppliers for photography and videography, ensuring brand consistency and impact is always there

Turn real client success stories into marketing gold through the right channels

Events & Experiences

Enjoy throwing all staff events for each quarter and Christmas parties

Drive staff birthdays and anniversaries so staff feel appreciated

Coordinate Yakka’s presence at industry events, expos, and community activations with our Partnerships manager

Develop and manage client and referrer events to deepen relationships and build brand connection.

Partner with local businesses and industry networks to expand our reach.

Who You Are

You’re a creative marketer who’s equally strategic and hands-on. You love building things from the ground up — and you don’t wait to be told what to do. You understand the balance between brand and performance, and you’re passionate about creating marketing that feels human, not corporate.

You’ll thrive here if you:

Have 4+ years of experience in marketing (ideally in finance, property, or professional services).

Are confident across content, social, and digital marketing channels.

Can design, write, and coordinate campaigns end-to-end.

Are proactive, data-driven, and comfortable taking ownership.

Want to make a visible impact in a business that’s scaling fast.

Have experience using tools like Salesforce, Google Analytics, or Meta Ads Manager.

Success in 12 Months Looks Like

Yakka’s social channels are growing rapidly with authentic, high-engagement content.

Our client and referrer communications feel world-class.

Our brand is recognised nationally as a leader in commercial asset finance.

You’ve built a scalable marketing engine that powers our next phase of growth.

Why Yakka Finance?

A genuine opportunity to own the marketing function — this is your baby. We really have never had a crack at Marketing

Work directly with the team on strategy, not just execution.

Be part of a purpose-driven, growing company that values relationships and authenticity.

Competitive salary package + growth opportunities as the business scales.

Freedom to experiment, create, and innovate to see what works.

The chance to evolve into a Head of Marketing role as we expand nationally.

Hybrid working arrangements. Work from home on Mondays and Fridays.

Award Winning Finance Brokerage

We value authenticity, initiative, and connection. You’ll fit right in if you care deeply about people — not just metrics — and believe great marketing starts with great storytelling.

How to Apply

If you’re ready to build something meaningful and want to be part of a business that’s rewriting how finance is done — we’d love to hear from you.

Send us your CV and a short note about why this role excites you.


About Yakka Finance

North Sydney, NSW, Australia

This company does not have any further information provided at this time. We encourage you to research the company by searching for them to learn more about the company or role in question before applying.

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