Senior Marketing Coordinator – Global Fitness Performance Marketing

Functional Digital is not your average marketing agency. We are the growth engine behind some of the world’s most successful fitness brands. Working with over 200 fitness businesses across 7 countries, we combine creative excellence, data intelligence, and automation to deliver industry-leading results, including an average 9X return on ad spend (ROAS) and customer acquisition costs under $200.

Our proprietary MyFD platform transforms how global fitness franchises scale their Meta (Facebook and Instagram) advertising: faster launches, smarter insights, and total brand control.

About the Role

We’re looking for a Senior Marketing Coordinator to take ownership of strategy, execution, and performance across a portfolio of fitness franchise brands. This role blends strategic thinking with hands-on campaign management and creative leadership.

You’ll lead high-performing paid social campaigns, direct short-form video creative, and help clients scale their membership growth through real, measurable results.

Key Responsibilities

Develop and execute end-to-end digital strategies for fitness membership acquisition

Lead Meta Ads campaigns using the Franchise Digital suite:

FranchisePublish™ for large-scale campaign automation

FranchisePulse™ for real-time analytics and performance tracking

FranchiseCreativeEngine™ for scalable creative production

Guide creative output with a focus on high-converting short-form video

Manage key client relationships, translating campaign insights into actionable growth strategies

Analyse data and optimise campaigns for cost per lead, retention, and ROAS

What You’ll Bring

3+ years’ experience managing paid social media campaigns (Meta Ads Manager essential)

Strong understanding of fitness industry, (maybe you're an ex-studio-manager?)

Excellent organisation, communication, and client management skills

Qualification in Marketing, Fitness, or Both.

Experience with franchise or multi-location marketing is highly regarded

Why Join Functional Digital

Be part of a global leader in fitness performance marketing

Work with an in-house platform that’s redefining how franchises scale

Collaborate with elite creative and performance teams

See your work directly impact the success of fitness brands across multiple markets

Hybrid model: 3 days in-office, 2 days remote

Supportive, fast-moving, and high-impact team culture

Ready to lead digital growth for the world’s top fitness brands?
Apply now and take your career to the next level with Functional Digital. 💪