Purpose of the Role

The Marketing & Sales Coordinator will oversee the marketing and sales operations of Psychology Outcomes, ensuring the seamless delivery of our innovative Care Package model. The Care Package model is the first of its kind new model of mental healthcare to get better results for adults experiencing poor mental health. The right candidate will play a role in letting adults and GP referrers in Geelong know about a new model of mental healthcare. This role is pivotal to scaling our clinic’s success through awareness and sales, driving growth, and ensuring optimal mental health outcomes for clients.

About Psychology Outcomes

At Psychology Outcomes, we believe every individual deserves access to the highest standard of mental health care. We are data-driven and evaluate the progress of every client at every session and due to this are ranked in the top 25% of clinics worldwide using the MyOutcomes platform. We have published our treatment results and we exceed all international benchmarks for helping people overcome mental health challenges. We currently help 7 out of every 10 people that walk through our door recover from mental health issues and now, we’re on a mission to implement a new model of mental healthcare that will help 9 out of every 10 people (a world first). We are moving from a service delivery model to a product model. Rather than selling therapy appointments we are selling a product called the “Care Package”. The Care Package combines access to fortnightly individual therapy sessions with free access to mindfulness classes (Tame Your Thoughts), sleep coaching (Enhance Your Rest), and yoga (Get Moving Again). Psychology Outcomes identifies every person at-risk of a poor mental health outcome and provides more value to change mental health outcomes in real time. Our preliminary results indicate it is more effective than one-to-one therapy alone.

To achieve this world first mental healthcare model we need to ensure a viable business model. We are looking for Marketing and Sales Coordinator to help us lead this transformation. If Psychology Outcomes can prove that there is a better way to deliver mental healthcare that gets better results and makes business sense we believe many services will listen and adopt a similar approach which can create significant impact at scale.

The Role

We are seeking a creative and organised marketing and sales coordinator to take ownership of our digital presence, referral growth and sales conversions. You lead management of content, campaigns, and communications that strengthen our brand, increase referrals, increase efficiency of sales conversions to ensure our key metric, fully booked calendars for our Psychologists, is achieved.

Key Responsibilities

Strategy - Develop and lead a marketing and sales strategy. Create scripts for our reception team as well as standard operating procedures (SOP) for them to follow and save them in our Training Platform to increase conversions from enquiries to appointment bookings.

Social Media Marketing - Plan, create and schedule content (Instagram, Facebook, LinkedIn, Tiktok). Track insights and optimise strategy.

Content Creation - Create content including video and photography of team members in a way that makes them feel comfortable (many Psychologists are introverts!) to show off their work and impact. Create content where you are the face of Psychology Outcomes talking about the work we do, the new model of care and engaging the community in discussions about mental health.

Blog and Website - Maintain and update website pages for services and write blog posts.

Email Marketing - Draft and send monthly EDM's to referrers (GP's) to increase referrerals, to Psychologists to increase recruitment and, where appropriate, to clients. Grow and manage email lists and create nurture sequences for leads and existing clients.

Analytics and reporting - Track and Report on campaign results, social insights, and Google Analytics each month. Record the results monthly in our Training Platform.

GoHighLevel, Hubspot or similar - Streamline and automate metrics that show important metrics by implementing a CRM that you have experience with, such as GoHighLevel, Hubspot or similar. Metrics such as number of referrals/enquiries, time to call the client, conversions by clinician and receptionist, lead source tracking, client acquisition cost (CAC), client lifetime value (CLV), average revenue per client (ARPC), Revenue by referral source, session attendance rate, client churn rate, and clinician utilisation rate. Record the results monthly in our Training Platform.

Client Journey - Map the client journey to reduce pain points between interest in therapy and booking an appointment

Outreach - Organise and coordinate GP lunches and other outreach activities for the Director.

Opportunities - Identifying strategies for new opportunities for sales in other markets (e.g., Aged Care)

Key Performance Indicators (KPIs)

Timely delivery of monthly dashboard reports

Increase documented standard operating procedures (SOPs) for reception to follow by 50%

Increased referral conversions to achieve fully booked psychologist calendars.

Successful implementation of marketing campaigns and outreach initiatives that increase referrals.

Improvement in operational efficiency by implementing CRM

What We Are Looking For

A proactive individual who can take initiative and lead marketing and sales initiatives in the mental health space that traditionally does not have marketing and sales team members

2-3+ years experience in digital marketing

Proficiency in one CRM, like GoHighLevel or Hubspot or similar, to easily implement into Psychology Outcomes

Profeciency with social media platforms, email marketing tools, and Wordpress

A kind person willing to be part of our bubbly and positive team culture

Someone wanting to make a difference to mental health in Geelong

What We Offer

A collaborative, supportive and creative workplace that is values-driven with an aim to be the best mental health service in the world

Flexibility - hybrid working available, work from our team conference room and/or at home

Opportunity to grow with the role as Psychology Outcomes expands

A chance to be part of a new way of providing mental healthcare that gets better outcomes