The Business
Our client is a progressive property developer with a strong reputation for delivering innovative, design-led projects. With a premium flagship apartment development underway, they are seeking a Senior Marketing Manager & CX or Head of Marketing & Customer Experience to steer momentum and drive successful sell-through over the next two years.

The Position
Reporting directly to the CEO, this is a pivotal, hands-on leadership role where you’ll shape and deliver agile, performance-led marketing. It’s not about set-and-forget strategies - success will come from rapid testing, sharp execution, and continuous optimisation across digital, CRM, collateral, communications, and events. You’ll balance macro planning with micro delivery, ensuring campaigns remain fresh, data-driven, and aligned with sales.

Perks & Details

• Up to $150,000 - $200,000 Package | Based on Exp.
• 1 Day WFH flexibility, and ad hoc as needed
• CBD fringe based
• Senior role reporting to CEO with high visibility and influence
• Work closely with sales to ensure direct impact on outcomes
• Opportunity to lead a flagship apartment project with premium branding
• Engage freelancers for support, and opportunity to bring on an assistant

Responsibilities

• Lead day-to-day marketing with an agile, test-and-learn cadence
• Build and run performance-driven digital campaigns end-to-end
• Own CRM strategy and data hygiene including automation and nurture journeys
• Deliver events: launches, activations, milestones, and settlements
• Produce and quality-assure marketing assets: collateral, CGI, signage, video, display suite materials
• Manage freelancers and specialists to deliver high-quality, on-time outcomes
• Oversee content calendars across digital, eDM, social, and PR
• Partner with Sales on offers, agent engagement, referrals, and buyer feedback
• Track budgets and performance, applying insights for continuous improvement

About You

• Proven experience in project marketing for premium apartments (preference for retail focus/B2C)
• Digitally adept with hands-on capability to build, launch, and optimise campaigns
• Strong CRM ownership - segmentation, automation, and lead-to-sale workflows
• Demonstrated ability to deliver high-quality marketing across digital and traditional channels
• Skilled in coordinating freelancers/specialists without heavy agency reliance
• Commercially minded, execution-focused, and comfortable moving between strategy and delivery
• Proficient with ads, analytics, CRM, and CMS platforms

How To Apply
Redpath Partners is the exclusive recruitment partner for this opportunity.

Please apply with your CV to Olivia Fredericks at [email protected] or apply below.

For a confidential discussion, contact Olivia on 0401 915 306.

Let’s connect on LinkedIn to stay in touch regarding upcoming Property Marketing, Communications & Sales opportunities:
linkedin.com/in/olivia-fredericks