Are you an experienced sales leader with a strong background in lighting, electrical, or related field of building products? Are you ready to lead a high-performing sales team while managing your own portfolio?

This could be the opportunity you’ve been waiting for.

The Company

Our client is a publicly listed market leader in the commercial lighting sector. Known for innovation, service, and quality, they’re a trusted name across Australia with an unparalleled market offering.

As a local manufacturer, they combine world-class products with the agility to deliver exceptional customer service. Their solutions are specified across major projects in healthcare, education, commercial office, retail, and infrastructure.

With a strong national presence and an ambitious growth strategy, they are now seeking a State Sales Manager – NSW to drive regional success.

The Role

This is a pivotal leadership opportunity for an experienced sales professional to manage and grow a dedicated NSW sales and service team.

In this role, you’ll lead from the front—70% coaching and team management, 30% direct sales—bridging national strategy with local execution.

With P&L responsibilities, you’ll oversee 5 Account Managers and 3 Customer Service Representatives while also managing your own client portfolio.

You’ll play a critical role in driving growth across specifiers, builders, contractors, and electrical wholesalers, ensuring consistent delivery of the company’s sales strategy, values, and service standards.

Key Responsibilities

• Leadership & Team Development – Coach, mentor, and develop a high-performing team; foster a culture of accountability and growth.
• Sales Execution – Manage your own portfolio, achieve personal sales targets, and support Account Managers to win and retain clients.
• Strategic Sales Growth – Translate national sales strategies into local success, expand client base, and deliver on pipeline management.
• Customer Engagement – Build strong relationships with specifiers, builders, wholesalers, and contractors.
• Collaboration – Work closely with Marketing, Operations, and SMART Lighting teams to deliver seamless project outcomes.
• Commercial Oversight – Manage P&L responsibilities, sales forecasts, and contribute to budgeting and decision-making.

About You

You are a proven sales leader with experience in lighting, electrical, or construction. You bring energy, enthusiasm, and an entrepreneurial spirit to grow the business as if it were your own. You thrive on building and leading teams, driving growth, and engaging stakeholders at every level.

Required Skills and Experience

• Sales management experience in lighting, electrical, or construction.
• Proven success leading B2B sales teams and exceeding targets.
• Strong network across the NSW construction and development market.
• Strategic thinker with a hands-on approach to sales and leadership.
• Demonstrated experience managing teams.
• Commercially astute with P&L management experience (ideal not necessary)
• Proficiency in CRM platforms and Microsoft Office.

Attributes that will set you apart:

• Energetic, enthusiastic, and entrepreneurial.
• Strong communicator, able to influence technical and non-technical stakeholders.
• Self-motivated, adaptable, and outcome-focused.
• Advocates for CRM adoption and data-driven decision-making.
• Ability to work from their modern office 4 days per week

What’s in it for You?

• Competitive salary package + attractive commission/bonus structure.
• Company car or allowance, phone, laptop, and business tools provided.
• Lead and grow the NSW sales & customer service team.
• Play a key role in high-profile commercial lighting projects.
• Join a forward-thinking, globally respected organisation.
• Career development and long-term progression opportunities.
• A collaborative, supportive culture that values success and work-life balance.

Ready to Lead the Way?

If you’re a strategic and driven sales leader ready to take on a critical role in one of Australia’s leading lighting businesses—we want to hear from you.

This is more than just a role—it’s a chance to lead, innovate, and shape the future of commercial lighting in NSW.

�� Contact Ashton Miller for a confidential discussion on 0478 156 151 or email [email protected] OR Apply Now!