Email Marketing Coordinator and
eCommerce Allrounder

Part-Time | Sydney or Remote | Home & Lifestyle Brand

Help grow one of Australia’s fastest-rising home and lifestyle brands.

Muscle Mat is expanding its product range and building a loyal community across Australia. We’re known for creating innovative, comfort-driven products that people love having in their homes. Now we’re looking for a versatile Email Marketing Coordinator and eCommerce Allrounder to join our friendly, fast-moving team and play a key role in our next growth phase.

This is a hands-on role where no two days will look the same. You’ll be leading email marketing in Klaviyo, helping manage our Shopify store, supporting social media campaigns, and occasionally stepping into influencer/UGC coordination. If you’re an adaptable all-rounder with an eye for detail and a passion for digital marketing, this is the role for you.

What You’ll Be Doing

Email Marketing (Klaviyo)

Own the setup, optimisation, and reporting of email campaigns and automated flows (welcome, abandon cart, post-purchase, win-back).

Write on-brand, engaging copy and create strong visuals for campaigns.

Regularly test and optimise subject lines, creative, and segmentation.

eCommerce Management (Shopify)

Support day-to-day store operations, including product uploads, merchandising, and homepage updates.

Assist with product launches, promotions, and online campaigns.

Collaborate with customer service to align promotions with customer communications.

Social Media & Influencer Support

Assist with planning and execution of social campaigns.

Occasionally support influencer, gifted, and UGC partnerships alongside our partnerships lead.

Help ensure content is repurposed effectively across email, web, and social channels.

Collaboration & Customer Journey

Work with customer service to ensure marketing campaigns connect seamlessly with customer experience.

Monitor and improve key touchpoints across the customer journey.

About You

3+ years’ experience in eCommerce or digital marketing (preferably DTC).

Strong hands-on experience with Klaviyo (flows + campaigns).

Working knowledge of Shopify for product management and merchandising.

Experience with social media campaigns and influencer/UGC coordination.

Comfortable writing short, persuasive copy for email and social.

Data-driven, with the ability to interpret results and make improvements.

Adaptable, proactive, and ready to pitch in wherever needed.

Preferably based in Sydney or Melbourne with the ability for meeting in-person occasionally

What We Offer

A friendly, supportive team environment.

20 hours per week. With view to increase.

Bonus incentives for strong performance.

Opportunity to work across multiple areas of a fast-growing brand.

Hybrid working options

Discounts across our full product range.