We are seeking a results-oriented Meta Paid Ads Specialist to plan, execute, and optimise campaigns across Meta platforms (Facebook, Instagram, Messenger). You’ll manage budgets, craft audience strategies, and use data to drive meaningful outcomes.

This role is ideal for someone who loves testing, analysing, and scaling campaigns while staying ahead of industry trends.

Key Responsibilities

Plan, create, and manage paid campaigns across Meta platforms.

Conduct audience research, competitor analysis, and creative testing.

Optimise campaigns daily to maximise ROI and meet KPIs (e.g., leads, sales, traffic).

Manage budgets and adjust bidding strategies.

Implement tracking and event setups (pixels, GTM, etc.).

Analyse campaign performance, prepare reports, and provide actionable insights.

Collaborate with designers and content teams to create compelling ad creatives.

Stay updated on platform updates, algorithm changes, and best practices.

About You

Experience: Minimum 3 years in paid social advertising with strong Meta platform expertise.

Technical: Skilled in Ads Manager, Business Suite, conversion tracking, and audience building.

Analytical: Data-driven mindset with strong reporting and optimisation skills.

Creative: Ability to test ad copy and creative formats for performance.

Collaborative: Excellent communication and teamwork skills.