Performance Marketing Analyst

Full-time Position

Australian Council of Trade Unions (ACTU)

📍 Melbourne, VIC

Are you a data-driven digital marketer passionate about social justice and the power of collective action? Join the peak body of the Australian union movement and help shape our digital presence to drive engagement, recruitment, and impact.

The ACTU is committed to fostering an inclusive and diverse workforce that reflects the rich cultural and social diversity of our community. We strongly encourage applications from women, Aboriginal and Torres Strait Islander people, people of colour, members of the LGBTQIA+ community, and individuals from diverse socio-economic backgrounds.

About Us

The Australian Council of Trade Unions (ACTU) represents almost 2 million workers and their families. Since 1927, we have led some of the most significant workplace struggles in Australia's history. The ACTU’s role as a peak body is to encourage workers to join their union, be a national voice for our movement, and advance and defend workers' rights through coordinated campaigns, representation at various forums, and providing industrial, policy, and other support to our affiliates.

The Role

As a Performance Marketing Analyst, you will lead the optimisation of our digital advertising and presence across Meta, Google, and other platforms. This hands-on role combines campaign execution with strategic analysis, contributing to our broader digital communications objectives.

You will:

· Plan, execute, and optimise digital ad campaigns across Meta, Google, and other platforms.

· Manage and curate social media content to drive engagement and lead generation.

· Implement tracking systems and prepare performance reports to guide strategy.

· Stay current with digital marketing trends and support innovative campaign approaches.

· Collaborate with internal teams and external agencies to ensure timely delivery of campaign assets.

· Support broader digital communications efforts including SEO and email performance tracking.

Key Selection Criteria

Essential:

· Minimum 3+ years’ experience in a similar role.

· Proven success managing digital ad spend and optimising for reach, engagement, and conversions.

· Experience working with external marketing agencies and vendors.

· Strong understanding of the union movement’s digital presence and values.

· Proficiency in Excel, SQL, Google Looker Studio, Google Analytics, and other analytical tools.

· Excellent written and verbal communication skills.

· Strong organisational and time management skills.

Desirable:

· Qualifications in communications, marketing, multimedia, or related discipline.

· Experience working with unions, peak bodies, or community organisations.

Benefits

The ACTU offers a competitive salary range of $118,347 - $138,257, depending on skills and experience, along with:

· Additional 15% superannuation

· Annual leave loading

· Working from home opportunities

· Generous leave arrangements, including up to 5 additional days of annual leave

· Opportunity to work a rostered day off arrangement

How to Apply

Please provide a cover letter addressing the selection criteria and your suitability for the role, along with your CV, to Emma Kingdon, Director Campaigns at [email protected]. Please note: applications that do not include a cover letter will not be considered.

Closing Date: Applications close on Friday, 22nd August 2025