Digital Marketing Specialist – Performance and Growth

📍 Location: Alphington
🕒 Full-Time

Love fashion? Obsessed with performance marketing and customer journeys? Let’s talk.

We’re Motto Fashions — an independent, Melbourne-based women’s fashion brand on a mission to empower confidence, boldness, and self-expression at every age. We’ve been around for over 40 years — but in the last few, we’ve tripled our revenue, gone viral more than once, and built a fiercely loyal customer base that’s only growing. You’ve probably seen our iconic Miracle Pants or our unapologetic ‘Welcome to the F*&$ It Era’ campaign.

Now we’re looking for a digital gun to take the reins on our paid media performance. This role is all about driving results across Meta and Google Ads, while also partnering with the team to support post-click optimisation through CRM — without owning copy or design. You’ll be a key player in ensuring our creative works just as hard as we do.

What You’ll Own

Paid Performance – Own and optimise Meta and Google Ads (Search, Shopping, Display, Performance Max) with a sharp eye on ROAS. You won’t create the assets — but you’ll know how to make them perform.

Customer Relationship Support – While CRM isn’t your core focus, you’ll work alongside the team to support optimisation within Klaviyo. That might mean sharing insights, recommending segments to target, or testing send times.

Funnel Optimisation – Collaborate with content, creative, and e-comm to ensure campaign journeys are seamless, conversion-focused, and doing our creative justice.

Analytics & Reporting – Use GA4, Klaviyo, and Ads Manager to track performance, uncover insights, and optimise on the fly.

Campaign Execution – Own the paid media calendar and support CRM scheduling to help ensure consistency across platforms.

Test & Learn – Experiment with new ad formats, audience strategies, and campaign structures — and back it all with data.

Reports to: Head of Marketing

What You Bring

3-4+ years of hands-on experience with Meta and Google Ads.

Familiarity with Klaviyo or similar CRM platforms and a willingness to collaborate on optimisation strategies.

A testing mindset — always looking for what works (and why).

Strong analytical chops — you’re confident navigating dashboards and pulling out actionable insights.

Team-first attitude — you love working with creatives, content leads, and e-comm specialists.

Bonus points: experience with fashion, ecommerce, or emerging digital ad platforms.

Why You’ll Love Working With Us

✔ You’ll own performance marketing — and see your impact, daily.
✔ You’ll join a fast-moving, passionate team that loves to win and backs bold ideas.
✔ You’ll work for a brand that’s growing fast and challenging the status quo.
✔ You’ll have the space to shape your role and push your skills further.
✔ Hybrid flexibility, fashion perks, and plenty of good vibes.
✔ 50% off staff discount — for yourself or someone you nominate.

This isn’t your average marketing role. It’s your chance to make your mark on a brand that’s rewriting the rules of fashion and confidence.

👉 Apply now with your resume and a quick note about your proudest campaign win.