About Uptrade
Uptrade is a high-performance, crypto brokerage serving high-net-worth individuals, businesses, trusts, and SMSFs. Operating 24/7, we offer concierge-style services that combine best-in-class execution, secure asset management, and personalised strategic guidance. We’re growing fast, with a lean and elite team of operators, and we’re ready to bring on a hands-on marketing campaign manager to take our acquisition channels to the next level.

Role Summary
We’re looking for a mid-level Marketing Campaign Manager to own and execute performance-driven marketing initiatives across multiple channels. This is not a people-management role — it's a hands-on execution role for someone who thrives in building, optimizing, and managing campaigns while coordinating with external partners and internal stakeholders.

You’ll work directly with the CEO and will be responsible for managing active campaigns, ensuring attribution tracking is accurate, reporting on key performance metrics, and driving channel-level strategy with real ownership. You’ll also help grow budgets as performance improves and be a key player in scaling the business.

Key Responsibilities

Campaign Execution & Management

Take full ownership of marketing campaigns across paid, organic, and partnership channels

Work closely with 3rd party agencies for Meta ads, SEO, PR, and affiliate marketing to ensure performance and accountability

Liaise with copywriters and graphic designers to deliver high-impact creative assets

Plan and execute new campaigns (e.g., webinars, conferences, partnerships), working across internal teams

Launch A/B tests, iterate landing pages, improve conversion paths, and refine messaging

Performance Tracking & Analytics

Ensure tracking infrastructure is sound (GA4, Meta Pixel, UTMs, etc.)

Report on ROAS, CAC, CPL, LTV and other key KPIs regularly

Build reporting dashboards to monitor real-time and historical performance

Audit campaign performance and implement strategies to improve ROI

Cross-Team Communication

Act as the bridge between CEO, sales, design, tech, and external vendors

Translate strategy into action across teams and campaign partners

Present results and insights to internal stakeholders in a clear, actionable way

Growth Ownership

Help prioritise and experiment with new growth ideas — from referral programs to funnel automations

Bring insights from marketing data back into the product, sales, and strategy teams

Recommend where to allocate budget based on what's working (and what’s not)

You Might Be a Fit If You:

Have 3–6 years of experience in digital, performance, or growth marketing roles

Have owned campaigns with meaningful budgets and measured results (ROAS/CAC)

Are deeply hands-on with execution — not just delegating, but doing

Are comfortable working with and managing freelancers, agencies, or external vendors

Have strong communication and coordination skills across technical and creative teams

Know how to use tools like Meta Ads, Google Ads, GA4, HubSpot (or similar), Looker Studio, and project tools like Asana or Notion

Bonus Points If You Have:

Experience with crypto, fintech, or high-value product/services marketing

Built or managed webinars or live events for lead generation

Experience in affiliate marketing or scaling PR from zero

Copywriting or funnel optimisation experience

Details
Location: Melbourne (preferred) or remote within Australia
Start Date: Ideally within the next 4–8 weeks
Type: Full-time
Compensation: Competitive salary + performance-based bonus. Growth-based budget increases available.

Why Join Uptrade

Work directly with a driven founder and high-performance team of A players

Shape the marketing engine from the ground up

Help scale a fast-growing crypto brokerage at the frontier of wealth and finance

Massive opportunity for growth, autonomy, and upside as results are proven