Digital Marketing Manager — Paid Search Focus

Comparison Advantage — Melbourne VIC
Digital & Search Marketing (Marketing & Communications)
Full time | $100,000 – $120,000 per year

About Us

CA Marketing Group is one of Australia's fastest-growing pay-per-lead digital agencies. With over 20 brands across asset finance, insurance, banking, and home loans, we generate thousands of high-quality leads daily through precision-targeted paid media.

We help financial services businesses scale through expert-level media buying, relentless performance optimisation, and deep channel expertise — particularly in paid search. If you're a paid search marketer who thrives on hitting CPA targets and managing real budgets across Google Ads and Microsoft Ads, this is your next big move.

About the Role

We're looking for a performance-driven Paid Search Marketing Manager to join our Melbourne team. You'll be hands-on with the strategy, execution, and optimisation of high-converting search campaigns across Google Ads and Microsoft Ads. You'll manage campaigns across competitive verticals like finance, insurance, and lending — where every click counts.

While this role starts with a strong focus on execution, it also offers leadership and growth opportunities as we expand our internal marketing capabilities. You'll collaborate closely with our GM of Operations, creative and dev teams, and company directors to launch, scale, and continually improve multi-channel lead generation campaigns.

Key Responsibilities

Plan, launch, and optimise Paid Search campaigns (Google & Microsoft Ads)

Manage budgets of $150K–$250K/month across multiple high-impact verticals

Build and iterate on keyword strategies, ad copy, bidding strategies, and negative keyword sets

Analyse performance metrics including CPL, CPA, ROAS, CTR, Quality Score, and more

Work cross-functionally with creative and dev teams to improve landing page performance

Stay ahead of industry trends, Google algorithm updates, and platform betas

Test new campaign types (PMax, Local Services Ads, Smart Campaigns, etc.)

Contribute to launching new offers and split tests weekly

Optional: expand into paid social (Meta, TikTok) depending on skillset

What You'll Bring

3+ years hands-on experience managing Paid Search campaigns (Google Ads essential)

Proven track record in lead generation and customer acquisition performance

Deep understanding of campaign structure, bidding, attribution, and conversion optimisation

Experience with Google Tag Manager, GA4, UTM tracking, and lead funnel analytics

Analytical mindset with a strong eye for performance detail and creative testing

Bonus: experience in financial services (auto loans, insurance, lending, etc.)

Bonus: experience with paid social platforms or multi-channel performance strategy

Must have permanent right to work in Australia

What's In It For You

💼 Join a profitable, fast-scaling performance agency with real momentum
🚀 Work in a results-first culture where your work directly drives revenue
📍 WFH Wednesdays
🎯 Own full-funnel campaign strategy — not just keyword tweaks
💡 Get exposure to multi-channel lead gen strategies and high-volume funnels
💰 Competitive salary + super + opportunities for growth based on performance