MYW Logistics Pty Ltd is a Melbourne-based freight forwarding company specialising in logistics between Australia and China. Since 2013, we have built a reputation for delivering personalised and reliable freight solutions that empower small businesses on both ends of the supply chain. We are currently seeking an experienced and strategic Marketing Specialist to join our growing team. If you are passionate about creating value through smart marketing in a logistics-focused environment, we want to hear from you.

Why Join Us:

Competitive salary package

Supportive and collaborative team

Key role in shaping and executing strategic marketing initiatives

Opportunity to work in a niche logistics industry with international reach

What You Will Do:

Develop and execute targeted marketing campaigns that resonate with small businesses in both Australia and China, showcasing MYW’s customized freight solutions, bilingual support, and deep expertise in navigating the customs processes of both countries.

Promote MYW’s integrated offerings—including our in-house fleet, quarantine bonded warehouse, and handling expertise—through tailored content across digital platforms, trade publications, and other client-facing channels.

Collaborate closely with leadership team to shape MYW’s brand narrative as a flexible, dependable logistics partner bridging the Australia–China trade corridor.

Research competitor activities and the relevant changes in import/export regulations to identify marketing strategies and emerging service needs in cross-border logistics.

Leverage customer data and freight movement patterns to refine campaign targeting and messaging, ensuring relevance across diverse business profiles and industries.

Produce and localize content (in English and Chinese where appropriate) for use in social media, presentations, case studies, and B2B events.

Work with logistics and sales teams to develop service-focused marketing that drives lead generation and conversion, particularly for bonded warehousing and high-compliance freight handling.

Track key performance indicators (KPIs) and report on campaign effectiveness, using insights to continuously optimize marketing spend and strategy.

What You Should Have:

Tertiary qualification in Marketing, Business, Communications or a related field.

Proven experience in a marketing or advertising role, preferably within logistics, import/export, or international trade sectors.

Strong understanding of digital and traditional marketing tools and channels.

Demonstrated experience in consumer insights, campaign coordination, and brand development.

Strong communication and presentation skills in both English and Mandarin (preferred).

Ability to work across time zones and cultures with a high degree of initiative and independence.

Familiarity with B2B and B2C dynamics, particularly in cross-border freight and supply chain services.

Desired Skills and Attributes:

Strategic thinker with strong analytical capabilities

Creative, proactive, and results-oriented

Flexible and adaptive to a fast-paced logistics environment

Excellent time management and multitasking skills

Team player with a professional and customer-first approach

Join MYW Logistics and be part of a company that is bridging two continents through smart, reliable logistics. Only shortlisted candidates will be contacted.