Role Overview

As the Marketing Specialist, you will play a key role in developing and executing marketing strategies that dive brand awareness, customer engagement and business growth. You will work across digital and traditional channels, manage campaigns end-to-end, and collaborate with cross-functional teams to bring out brand story to life.

Key Responsibilities

Planning, developing and organising advertising policies and campaigns to support sales objectives;

Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services;

Coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints;

Analysing data regarding consumer patterns and preferences;

Interpreting and predicting current and future consumer trends;

Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information;

Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs;

Commissioning and undertaking market research to identify market opportunities for new and existing goods and services;

Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels.

Qualifications & Experience

3+ years of experience in marketing roles, with a strong track record in campaign management and digital marketing.

Excellent written and verbal communication skills.

Qualifications in Marketing, Business, Communications or related fields preferrred, however, 5 years+ relevant experience is acceptable if not having marketing-related qualification.

Strong analytical skills and attention to detail.

Ability to manage multiple projects and deadlines in a fast-paced environment.

Fluent in Mandarin and English is a must.