Location: Dolls Point, NSW – Australia

Employment Type: Full-Time

Are you a creative powerhouse who can turn scroll-stopping ideas into real-world results? Little Scribblers is looking for a Social Media & Content Creator to lead our digital presence, drive community engagement, and support our centres through innovative, grassroots marketing.

About the Role

As our Social Media & Content Creator, you'll be at the forefront of our online strategy, leading creative campaigns, building content that converts, and managing paid social media ads. From crafting high-impact adds to analysing ad performance, your role will shape how families discover and engage with our early learning centres.

This is an office based role, however you will be required to visit our services accross (Sydney & Melb) to take videos build content material etc.

Beyond digital, you'll also help support centre teams with local marketing initiatives, event promotion, and grassroots campaigns, ensuring a consistent and compelling presence both online and in the community. You'll occasionally lend a hand with customer service, admin, and enrolment tasks, helping families feel supported at every stage.

Core Responsibilities

🎯 Paid Ads Management

Own Meta and Instagram ad campaigns: strategy, creative, setup, optimisation, and reporting

Monitor and report on key performance metrics, including cost per lead (CPL), click-through rates, and return on ad spend (ROAS)

Regularly review and report on enquiry form data and campaign conversions to improve targeting and creative

Coordinate with centre teams to ensure lead quality aligns with enrolment capacity

📱 Social Media Strategy & Content

Develop and manage monthly content calendars across Instagram, Facebook, and other platforms

Film, edit and post high-performing Reels and TikToks that spotlight our centres, educators and families

Support centres in content creation by providing tools, templates, and creative direction

🎥 Creative Production

Shoot and edit short-form content for social media and digital campaigns

Create graphics for ads, newsletters, and printed materials using Canva

🌱 Community & Grassroots Marketing

Support centres in planning and promoting local initiatives (e.g. events, flyer drops, local partnerships

Liaise with staff on the ground to amplify their visibility within the community

Assist with digital promotion for events like open days, festivals, or parent sessions

📞 Customer Service & Admin Support

Respond to family enquiries through social platforms when required

Assist the enrolments team with admin, reporting and tracking conversion data

Jump in on projects that need an extra pair of hands, from inbox support to updating listings

🌐 Agency Liaison

Act as the key contact for our SEO and Google Ads agency partners

Coordinate internal requests, performance reviews, and align on campaign priorities

No direct SEO/Google Ads experience required, just an understanding of how these strategies support our marketing goals

What You'll Need

Experience with Meta Ads, Instagram, Facebook, and other platforms, as well as social content strategy

Creative confidence, you're comfortable scripting, filming and posting short-form video

Strong visual skills and Canva experience

A collaborative mindset and excellent communication skills

Bonus: experience in early childhood, family-focused industries, or community engagement

2+ years experience managing paid social media campaigns (Meta Ads, Instagram, Facebook, and other platforms)

Bachelor's degree in Marketing, Communications, Digital Media or relevant field preferred (or equivalent experience)

Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or similar)

Must have full working rights in Australia

Portfolio showcasing social media content creation, including short-form video content an advantage.