ABOUT US

Pure Peninsula Honey is a proudly Australian-owned, family-run business producing high-quality honey and related products from over 6,500 hives across Victoria. With a commitment to sustainable beekeeping, natural products and customer experience, we’ve built a respected and diverse business that supplies to major supermarkets, local markets, farm-direct, and specialty retailers. As we continue to diversify into new product lines and growth partnerships, we're ready to appoint a strong General Manager to lead our next phase of growth.

ABOUT THE ROLE

Reporting directly to the founders, this newly created General Manager role is a pivotal leadership position that will bring structure, strategic oversight, and people-first leadership to the business. You'll act as the operational "glue" of the company—keeping all moving parts aligned while freeing up the founders to focus on innovation and growth. You’ll lead a team of approximately 30 people across beekeeping, warehousing, retail and sales, with key direct reports to 2 senior beekeepers, 1 warehouse leader, 1 Office Manager and sales team. This role requires someone with strong interpersonal skills who can manage performance and lead by influence and results. You’ll also oversee systems implementation, budgeting and cost controls, performance management, and be a key connector across sales, operations, and logistics.

We’re looking for an emotionally intelligent, practical, and values-aligned leader. You’ll need the resilience and adaptability to work in a fast-moving, multi-channel business and the people skills to connect with everyone from beekeepers to major buyers.

KEY RESPONSIBILITIES

• Provide day-to-day leadership across operations, office, warehousing, beekeeping, retail and sales.

• Build team alignment and accountability while maintaining our people-first culture.

• Manage staffing and recruitment needs, including onboarding and performance management.

• Liaise regularly with the owners to ensure transparency and alignment with strategic priorities.

• Oversee supply chain processes from hive to shelf – extraction, bottling, packaging and distribution.

• Identify opportunities to streamline operations and improve internal systems and reporting.

• Support diversification projects (e.g. new product development, licensing, retail expansion, grants).

• Maintain quality standards and compliance across food safety, staffing, and stock levels.

• Be hands-on and solutions-focused when dealing with challenges across departments.

• Travel as needed between sites across Victoria (Mildura, Marong and Moorooduc).

ESSENTIAL SKILLS & EXPERIENCE

• Proven experience in a senior leadership role – ideally General Manager, Head of Operations or similar

• Background in FMCG, agribusiness, food production, or multi-channel retail/distribution

• Strong leadership and people management capability across blue- and white-collar teams

• Comfortable leading in an environment where performance matters

• High emotional intelligence, active listener, and a natural collaborator

• Demonstrated ability to manage budgets, lead cross-functional teams, and implement systems

• Experience working with regional and rural teams

• Excellent communication skills, both with internal teams and owners

DESIRABLE

• Experience working in agriculture, food production, or a product-based SME environment

• Familiarity with CRM systems, reporting dashboards, and process improvement tools

• Comfortable working closely with founders in a hands-on, evolving business

WHY JOIN PURE PENINSULA HONEY?

• A key leadership role where you can truly make an impact

• Be part of a growing, values-driven Australian business with deep roots and big ambitions

• Work closely with supportive and passionate founders

• Diverse operations and a down-to-earth, engaged team

• Competitive salary and opportunity to grow with the business

• Regular exposure to varied products, channels, and customer groups

• A lifestyle-friendly location on the Mornington Peninsula

If this sounds like you, attach your resume with a cover letter answering the following questions:

Tell us about a time you led a team in a way that reflects your leadership style.

Describe a time you solved an operational or logistical problem in a practical, hands-on way.

How have you contributed to building a positive team or workplace culture?