Company description:

About Us

At the Department of Transport and Planning (DTP), we create thriving places and connected communities. We bring together transport, planning, land use, precinct and policy functions in a single department to deliver the best outcomes for Victorians.

Together with our portfolio agencies, we are responsible for planning, building, operating and maintaining Victoria's transport, planning and land services for use by all.

We foster a safe, inclusive and constructive place to work.

Communications and Customer Experience is the voice of DTP. We lead clear, impactful communication and engagement to help Victorians move more freely and safely while supporting major transport and planning initiatives. Our work connects people with services and information they can trust—online and offline—helping make everyday journeys smoother and smarter. The division innovates with communications approaches to support organisational, cultural and behavioural change.

Job description:

About the Role

This is a Fixed Term Position until June 2026

Every week, millions of people visit DTP's websites and organic search is their go-to way to get there. As our Digital Channel Optimisation Advisor, you'll make sure those customers continue to enjoy a seamless, accurate, and high-quality search experience.

You'll lead SEO performance monitoring, support continuous improvement, and work closely with digital and content teams to ensure our platforms remain visible, accessible, and user focused. You'll help turn search insights into action, guiding strategy with data-driven recommendations that make a real difference.

PD AVAILABLE HERE: Digital Channel Optimisation Advisor

What You'll Bring

You're curious, analytical, and deeply passionate about digital performance. You'll draw on your experience with Google Analytics (GA4), Google Search Console, and SEO tools (like Screaming Frog or SEMrush) to monitor, report, and optimise the performance of DTP's customer-facing websites.

Your ability to interpret data, visualise it (using Excel, Power BI or Looker Studio), and tell a clear story with your findings will help drive better customer experiences across digital channels. You thrive in a team environment, bring a spirit of collaboration, and know how to work with stakeholders to improve both performance and process.

You're fluent in plain English, understand WCAG accessibility principles, and know how to tailor your insights for different audiences, whether it's a deep dive for technical teams or a big-picture summary for execs.

Qualifications and Experience

Appropriate qualifications or significant experience in digital advertising, communications, journalism or another related field.

Mandatory

• Experience with Google Search Console.
• Experience with Google Analytics for websites, including GA4 properties.
• Experience with Microsoft Excel (intermediate skill level).
• Experience with SEO tools such as Screaming Frog, ahrefs, SEMrush, Moz, Majestic or similar.
• Experience preparing and presenting digital channel performance and insights to stakeholders.

Desirable

Experience with visualisation tools such as Google Data Studio/Looker Studio/PowerBI would be well regarded.
Experience editing and publishing using a large website CMS (e.g. Sitecore, Drupal, SqizMatrix.)

What we offer

Working at the Department of Transport and Planning provides people with the opportunity to contribute to creating thriving places and connected communities for all Victorians.

For further details please refer to Careers at the Department of Transport and Planning.

Pre-employment checks and employment conditions

All new appointments to the department will be subject to a National Criminal Records Check, Misconduct Screening, and a Qualification Check where there is a requirement for a mandatory qualification. Information provided to the Department of Transport and Planning will be treated in the strictest confidence consistent with the requirements of the Privacy and Data Protection Act 2014.

Applicants must be an Australian Citizen, Permanent Resident or hold a valid work permit or visa necessary for the nature of the position.

Recipients of Victorian Public Service (VPS) voluntary departure packages should note that re-employment restrictions apply.

Non-VPS applicants will be subject to a probation period of six months.

How to apply

Click the ‘Apply' button to be redirected to our recruitment platform, where you may need to create an account to submit your application.

If you encounter any issues, refer to our Quick Reference Guide for step-by-step instructions.

Applications close at 11.59pm on Sunday, 3rd of August 2025.

Please include both your resume and a cover letter. All applications must be submitted via the online portal, we're unable to accept email or manual submissions.

For further information about the role, please contact Patrick Bruce - Manager, Digital Strategy and Performance at [email protected]

Important Information:

If you require any adjustments to fully participate in the recruitment process, or need the advert or attachments in an accessible format (e.g., large print), please contact us by phone or email. We're here to support you.