About the Company

Our client is a well-established, purpose-led organisation with a national presence and a strong reputation for trust, care, and service. With millions of customers and a broad reach across both digital and physical channels, the business is undergoing a significant digital evolution—reimagining how it engages, acquires, and supports customers online. Digital channels already contribute a substantial share of total revenue, and there is strong executive support for continued investment in best-in-class platforms, experiences, and capabilities. This role sits within a cross-functional digital leadership team focused on delivering innovation, customer-centricity, and sustainable growth at scale.

About the Role

A senior digital leader is sought to take ownership of digital sales strategy and performance across high-traffic web and mobile app channels. With digital already contributing significantly to business revenue, this role plays a vital part in shaping customer acquisition, conversion, and retention outcomes.
The Digital Sales Performance Lead will work closely with product squads and senior stakeholders to drive best-in-class funnel performance, champion customer-first improvements, and secure investment for high-impact initiatives. The role is accountable for aligning commercial goals with delivery capacity, ensuring compliance, and optimising the end-to-end digital join experience to meet both business and customer expectations.

Key Responsibilities

• Lead digital sales strategy and funnel performance across multiple customer portfolios (e.g. domestic, international, corporate).
• Identify growth opportunities to meet digital sales targets—conversion, new joins, channel share—and help shape the product roadmap.
• Collaborate with Product and CX teams to ensure customer-led solutions are embedded in delivery squads.
• Develop and coordinate investment cases for digital initiatives, aligning with finance and business stakeholders.
• Ensure the digital sales journey is optimised for performance, customer satisfaction, and regulatory compliance.
• Strengthen collaboration between commercial and delivery teams to improve speed, clarity, and outcomes.
• Participate in governance forums to monitor, report, and improve funnel and channel performance.
• Manage digital risk and compliance requirements across acquisition and onboarding journeys.
• Influence digital communications and customer education strategies to drive adoption and engagement.
• Foster a test-and-learn culture with continuous optimisation of sales tactics and user journeys.

About You

The ideal candidate brings a strong commercial mindset paired with deep digital experience—comfortable operating at the intersection of growth strategy, customer experience, and agile delivery. You’ll be hands-on with performance data, confident shaping funding decisions, and able to influence diverse stakeholders across product, design, marketing, and compliance.

You’ll bring:

• 10+ years’ experience in digital sales, performance, or growth leadership roles.
• Proven success owning or influencing high-volume digital funnels across web and app.
• Experience building and securing business cases for digital investment.
• Strong cross-functional stakeholder management across commercial, product, and compliance teams.
• Familiarity with regulated or complex operating environments.
• Experience in agile product development and digital delivery models.
• Analytical mindset with the ability to lead data-informed decisions.
• Excellent communication and facilitation skills at all levels of the organisation.

Why Join

• High-impact, strategic role with strong executive visibility
• Work across large-scale digital channels with established traffic and trust
• Opportunity to shape initiatives that directly influence business outcomes
• Flexible working environment with hybrid options
• Purpose-led organisation with a strong customer mandate

Interested?

We’d love to hear from digital leaders ready to step into a strategic and commercially accountable role. Apply now or reach out for a confidential discussion.